ITV Network to encourage women empowerment

ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles

by exchange4media Staff
Published - Jun 4, 2013 11:18 AM Updated: Jun 4, 2013 11:18 AM
ITV Network to encourage women empowerment

Considering Indian women’s participation percentage in senior level management, there is a need to have significant transitions in work culture, keeping in mind the gender bias inherent in every aspect of Indian society. ITV Network has been creating awareness about women empowerment and gender diversity.

“We have launched this initiative to generate awareness among people about gender sensitivity through our channel and persuade women of our nation to participate in the growing economy by their valuable contributions to the corporate world,” said RK Arora, CEO, ITV Network.

“Our main objective is to integrate a perfect blend of male and female participation in the organisation to encourage diversity in thought processes and work cultures to achieve the business objectives in the best possible gender balanced way,” said Shikha Rastogi, Vice President, Human Resource, ITV Network.

ITV has taken this initiative as it believes in these seven principles and has internalised them in its own operations. The company wants to build in the same trust among other organisations so that efficient use of latent talent of women employees can lead this nation to a new paradigm of excellence.

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