Date-wise News
“Engagement is no longer only tool of evaluation for marketers”

Technology has caught up with marketers’ need for a sharper way to gauge RoI, says Sidharth Rao, CEO & Co-Founder, Webchutney

exchange4media Staff Mar 2, 2013 8:55 PM

“Social media today has truly changed customer service”

“Our statistics show that 67% people believe in social media, whereas only 17% people believe in advertising,” says Interbrand’s Simon Smith

exchange4media Staff Mar 2, 2013 8:53 PM

TV advertising remains a powerful medium: Jim Egan

“Our efforts with regions with a localised approach and tailored content should help us tap the market further,” says BBC Global News’ COO

exchange4media Staff Mar 2, 2013 8:49 PM

Top developments of the week

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Mar 2, 2013 8:31 PM

“Entertainment will be the focus area for HP this year’'

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh

Neha Pal Mar 2, 2013 8:31 PM

PRCI elects new office bearers

RT Kumar, Director, Oyster Advertising, Bangalore has been elected as PRCI National Pres-ident. Bharathi Singh is the new Secretary General, National Executive

exchange4media Staff Mar 2, 2013 1:34 AM

Muse Movies celebrates 100 years of Indian Cinema

As part of the celebrations, 10 benchmark films are being made that will change the perception about cinema, set futuristic trends, redefine its course and make it more magnificent

exchange4media Staff Mar 2, 2013 1:34 AM

"Ascend the ent ladder to find new ways of engagement"

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 2, 2013 1:06 AM