Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair May 13, 2013 7:27 PM

To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501

Arshiya Khullar May 13, 2013 7:25 PM

In its latest mobile innovation, Standard Chartered Bank to go to Mt Everest to prove that banking is, quite literally, possible on the go with its mobile app Breeze

exchange4media Staff May 13, 2013 7:12 PM

Most channels after IPL come up with shows that do not experiment, and rely on set audiences and set mindsets, which is not good for the growth of the industry

Abhinav Trivedi May 13, 2013 7:08 PM

No matter how brilliant a creative idea is, its final resting place is the execution guy’s shoulder, says the Associate Partner & Dir, Ops, Pulp Strategy

Ajay Anthony May 13, 2013 7:01 PM

In his new role, Kathuria is spearheading HT Media’s venture into emerging ecosystems of mobile and social media

exchange4media Staff May 13, 2013 7:01 PM

The PM’s quick reaction to the dastardly crime of the brutal rape of the 5-yr-old girl in Apr was a far cry from the Dec 16 gang rape, observes Annurag Batra of e4m

Annurag Batra May 13, 2013 7:00 PM

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi May 13, 2013 6:59 PM

Aiyer will oversee all mktg verticals of the JV – both consumer & trade, in addition to providing strategic and marketing solutions for History TV18

exchange4media Staff May 13, 2013 6:20 PM

MashUp will work with brands to connect with consumers on digital and social media platforms using customised and differentiated content

exchange4media Staff May 13, 2013 6:06 PM

I think that two things would drive data consumption in the future. One would be videos and the second would be gaming. For carriers like us, developing a business model and capitalising on these two factors would be a game changer.

exchange4media Staff May 13, 2013 12:00 AM