Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair 13-May-2013

To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501

Arshiya Khullar 13-May-2013

In its latest mobile innovation, Standard Chartered Bank to go to Mt Everest to prove that banking is, quite literally, possible on the go with its mobile app Breeze

exchange4media Staff 13-May-2013

Most channels after IPL come up with shows that do not experiment, and rely on set audiences and set mindsets, which is not good for the growth of the industry

Abhinav Trivedi 13-May-2013

No matter how brilliant a creative idea is, its final resting place is the execution guy’s shoulder, says the Associate Partner & Dir, Ops, Pulp Strategy

Ajay Anthony 13-May-2013

In his new role, Kathuria is spearheading HT Media’s venture into emerging ecosystems of mobile and social media

exchange4media Staff 13-May-2013

The PM’s quick reaction to the dastardly crime of the brutal rape of the 5-yr-old girl in Apr was a far cry from the Dec 16 gang rape, observes Annurag Batra of e4m

Annurag Batra 13-May-2013

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi 13-May-2013

Aiyer will oversee all mktg verticals of the JV – both consumer & trade, in addition to providing strategic and marketing solutions for History TV18

exchange4media Staff 13-May-2013

MashUp will work with brands to connect with consumers on digital and social media platforms using customised and differentiated content

exchange4media Staff 13-May-2013

I think that two things would drive data consumption in the future. One would be videos and the second would be gaming. For carriers like us, developing a business model and capitalising on these two factors would be a game changer.

exchange4media Staff 13-May-2013