Date-wise News
Wanted! Puja holidays without politics, please?blur=25

West Bengal will go without newspapers from Oct 22-25 this Durga Puja. While there are political underpinnings, the loss in ad revenues could be Rs 10-15 cr

exchange4media Staff Oct 23, 2012 10:11 PM

Exponential brings its mobile ad unit to India?blur=25

Appsnack will leverage Exponential’s wide network relationships to introduce and engage brands and agencies in the mobile space

Priyanka Nair Oct 23, 2012 9:50 PM

Simply throwing data isn’t enough: Max Hegerman?blur=25

“Companies should utilise both the idea & the data so that consumers can feel positively about brands,” says the SVP & Head, Digital, JWT India Group

Arshiya Khullar Oct 23, 2012 8:26 PM

It’s not 2+2, but two times two: Satyan Gajwani?blur=25

“Big data, when accompanied with a vision, can transform businesses today,” maintains the Chief Executive Officer of Times Internet

Aditi Malhotra Oct 23, 2012 8:12 PM

"Brands are expected to play a social role"?blur=25

Today, the focus has shifted from achieving consistency across all touch points to being useful to the consumer, notes Charles Wright, MD, Wolff Olins

Ruchika Kumar Oct 23, 2012 8:11 PM

Audience data powers our industry: Stephen White?blur=25

"The various measurement technologies need to converge into one holistic audience-data energy policy,”"stresses the Founder & Chairman, EMM Intl

Twishy Oct 23, 2012 8:11 PM

No site updates & daily newsletter on Oct 24, 2012?blur=25

There will be no daily newsletter and site updates on October 24 on account of Dussehra and Vijaya Dashami. We wish our readers a very Happy Dussehra

exchange4media Staff Oct 23, 2012 7:08 PM

Eleven Brandworks bags Homeshop18 biz?blur=25

Eleven Brandworks has won the creative duties on the back of a multi-agency pitch, initiated in the Nation Capital in August

exchange4media Staff Oct 23, 2012 7:02 PM

ESPNcricinfo, Affle join hands for rich media advertising?blur=25

The two companies will also work together to create customised digital media solutions for leading brands and agencies on ESPNcricinfo

exchange4media Staff Oct 23, 2012 3:02 AM

Thomas Cook appoints Abraham Alapatt as Mktg Head?blur=25

He will be leading the Group’s brand building efforts as well as grow individual lines of business in line with existing & emerging opportunities

exchange4media Staff Oct 23, 2012 3:01 AM

Team Ogilvy wins 5-A-Side Football Tournament?blur=25

The Tournament is organised by The Advertising Club Bangalore jointly with Dainik Bhaskar Group. Team Ogilvy beat the GroupM team in the finals

Deepa Balasubramanian Oct 23, 2012 3:00 AM

"Content is king, but with many kingdoms:?blur=25

According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies

Shanta Saikia Oct 23, 2012 1:36 AM

Being afraid of data is being short-sighted: Sheldon Monteiro?blur=25

“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro

Shanta Saikia Oct 23, 2012 1:36 AM