Date-wise News
Wanted! Puja holidays without politics, please

West Bengal will go without newspapers from Oct 22-25 this Durga Puja. While there are political underpinnings, the loss in ad revenues could be Rs 10-15 cr

exchange4media Staff Oct 23, 2012 10:11 PM

Exponential brings its mobile ad unit to India

Appsnack will leverage Exponential’s wide network relationships to introduce and engage brands and agencies in the mobile space

Priyanka Nair Oct 23, 2012 9:50 PM

Simply throwing data isn’t enough: Max Hegerman

“Companies should utilise both the idea & the data so that consumers can feel positively about brands,” says the SVP & Head, Digital, JWT India Group

Arshiya Khullar Oct 23, 2012 8:26 PM

It’s not 2+2, but two times two: Satyan Gajwani

“Big data, when accompanied with a vision, can transform businesses today,” maintains the Chief Executive Officer of Times Internet

Aditi Malhotra Oct 23, 2012 8:12 PM

"Brands are expected to play a social role"

Today, the focus has shifted from achieving consistency across all touch points to being useful to the consumer, notes Charles Wright, MD, Wolff Olins

Ruchika Kumar Oct 23, 2012 8:11 PM

Audience data powers our industry: Stephen White

"The various measurement technologies need to converge into one holistic audience-data energy policy,”"stresses the Founder & Chairman, EMM Intl

Twishy Oct 23, 2012 8:11 PM

No site updates & daily newsletter on Oct 24, 2012

There will be no daily newsletter and site updates on October 24 on account of Dussehra and Vijaya Dashami. We wish our readers a very Happy Dussehra

exchange4media Staff Oct 23, 2012 7:08 PM

Eleven Brandworks bags Homeshop18 biz

Eleven Brandworks has won the creative duties on the back of a multi-agency pitch, initiated in the Nation Capital in August

exchange4media Staff Oct 23, 2012 7:02 PM

ESPNcricinfo, Affle join hands for rich media advertising

The two companies will also work together to create customised digital media solutions for leading brands and agencies on ESPNcricinfo

exchange4media Staff Oct 23, 2012 3:02 AM

Thomas Cook appoints Abraham Alapatt as Mktg Head

He will be leading the Group’s brand building efforts as well as grow individual lines of business in line with existing & emerging opportunities

exchange4media Staff Oct 23, 2012 3:01 AM

Team Ogilvy wins 5-A-Side Football Tournament

The Tournament is organised by The Advertising Club Bangalore jointly with Dainik Bhaskar Group. Team Ogilvy beat the GroupM team in the finals

Deepa Balasubramanian Oct 23, 2012 3:00 AM

"Content is king, but with many kingdoms:

According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies

Shanta Saikia Oct 23, 2012 1:36 AM

Being afraid of data is being short-sighted: Sheldon Monteiro

“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro

Shanta Saikia Oct 23, 2012 1:36 AM