Eleven Brandworks bags Homeshop18 biz

Eleven Brandworks has won the creative duties on the back of a multi-agency pitch, initiated in the Nation Capital in August

e4m by exchange4media Staff
Updated: Oct 23, 2012 7:02 PM
Eleven Brandworks bags Homeshop18 biz

Following a multi-agency pitch, initiated in the Nation Capital in August and which witnessed participation from top agencies, Eleven Brandworks has bagged the creative mandate of Homeshop18, the home shopping channel from Network18. Eleven Brandworks has been entrusted with the duty of building and establishing a strong Homeshop18 brand across TV, web and mobile.

Commenting on the win, Prateek Bhardwaj, Founder & Director, Eleven Brandworks, said, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too.”

On awarding the business to Eleven Brandworks, Rashmi Berry, CMO, Homeshop18, said, “Eleven Brandworks displayed the right combination of creativity and agility, both critical in the highly competitive and cluttered e-commerce space. We look forward to building a compelling and differentiated brand with them.”

Founded more than three years ago by Prateek Bhardwaj, former Creative Director, McCann-Erickson, Eleven Brandworks is based in Mumbai and Gurgaon. The agency’s client list includes Tata Mutual Fund, Times Group, Big FM, Archies, NDTV Goodtimes, Sportsfit and Star Plus, among others.

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