lowe-lintas-and-partners
Lowe Lintas  Partners is rebranded as Mullen Lowe Lintas Group

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas

exchange4media Staff Jul 21, 2015 2:51 PM

The High of building Brand Lowe

Joseph George, CEO & Vikas Mehta CMO, Lowe Lintas and Partners on the need for building an agency brand as a fuel to propel the agency's growth engine

Priyanka Mehra Dec 17, 2014 9:24 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Constructive dissatisfaction eggs us on day after day: Joseph George

Joseph George, CEO, Lowe Lintas & Partners talks about the success of Kan Khajura Tesan at Cannes and the belief that the primacy of the creative product has and will continue to disproportionately influence every other aspect of the organization

Priyanka Mehra Jun 24, 2014 8:44 AM

Mayank Bhayana from Bengaluru emerges as 'All Star' winner at Portfolio Night

Bhayana will be flown to New York to take part in a week-long creative challenge. The evening saw a turnout of 75 young creative aspirants who presented their work to top 25 creative directors

exchange4media Staff May 22, 2014 8:30 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

100 new business wins in 15 months for Lowe Lintas and Partners

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

Want the Idea showroom to come to you? 'Do the 121', urges the brand

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy Oct 15, 2013 7:39 AM

Under pressure, ad land tightens its belt on hirings

Creative leaders share their views on the hiring sentiments within the advertising industry, where hiring is tight and being done out of necessity only

Priyanka Mehra Aug 23, 2013 9:10 AM

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Brands' project approach: Trial run before tying the knot?

There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...

Priyanka Mehra Jul 24, 2013 8:34 AM

Video: "Every stream of communication will flourish for next few years in India"

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra Jul 24, 2013 8:00 AM

Yepme initiates creative pitch

According to industry sources, the pitch process for the e-commerce portal is currently underway. The account size is estimated to be over Rs 40 crore

Priyanka Mehra Jul 11, 2013 7:35 AM

Lowe Lintas and Partners appoints Vikas Mehta as CMO

In this newly-created role, Mehta will drive group strategy for organic & inorganic growth, and strengthen Lowe’s brand equity in the market place

exchange4media Staff Jun 28, 2013 7:55 AM

Creative vs. Suits? Not anymore...

With increased partnership between clients & creative leaders, industry stalwarts share a perspective on the evolving role of a 'suit' in advtg

Priyanka Mehra Jun 7, 2013 8:21 PM

Dentsu Creative Impact bags job portal Shine’s business

The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’

Twishy Jun 5, 2013 7:39 PM

Dentsu Creative Impact bags job portal Shine’s business

The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’

Twishy Jun 4, 2013 3:54 PM

Leaders advise young aspirants to make the best of Portfolio Night

Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot

Priyanka Mehra May 16, 2013 8:35 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

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