It’s not 2+2, but two times two: Satyan Gajwani

“Big data, when accompanied with a vision, can transform businesses today,” maintains the Chief Executive Officer of Times Internet

e4m by Aditi Malhotra
Published: Oct 23, 2012 8:12 PM  | 4 min read
It’s not 2+2, but two times two: Satyan Gajwani

“Big data, when accompanied with a vision, can transform businesses today,” maintains Satyan Gajwani, Chief Executive Officer, Times Internet.

While there is a huge quantum of data available today, the challenge really lies in using the available data in scalable and systematic ways. Balancing the context further, Gajwani added that the large amount of human intervention does create concerns around bias of data, the collection and assessment of which is largely a manual process.

Managing a digital company which runs websites, mobile sites and apps, Gajwani shared, “For us data is really easy to capture. The first stage is all about deciding the kind of data that we want to collect and thereafter, we ask ourselves how we are going to collect it.” He then put forth the fact that the mandate is of ‘Audience First’ which means, instead of looking at total number of page views, the concern is more around what the user is actually doing on the sites. “There are always different types of users making content consumption very diverse too. So, we started slicing and dicing our data and began to take a multi-dimensional approach to it. We knew that it’s not two plus two, but it’s two times two,” he appended.

Gajwani re-emphasised the collection and organisation of data and ultimately using it to make intelligent insights leading to productive decision making. “Can we start thinking about different content for the different types of users who consume content on the fifteen properties we run besides The Times of India and Economic Times? To answer this question, we started by testing a few ideas.” He then explained the function of ‘I Beam’ in helping the folks at Times Internet look at data across different segments and categories, adding thereby a lot of complexity around how people are interacting with the variety of content. He divulged the segregation of different types of consumers as Flybys, Occasionals, Regulars, Fans and Loyals, depending upon the time they spent consuming content. So while a Loyal might visit the page more than five times a month, sitting at the bottom of the ladder is a Flyby who might hardly make a once a month visit.

Talking about the relevance of the advertiser in this ever evolving milieu, Gajwani noted, “The one thing that is not really successful is the ad spots. The decision to do something different was driven essentially by data. We thought about creating the option for the ad spot to move and went ahead with it. So, everytime you visited the page, the ad spot wasn’t in the same place. And once we did that, the resultant Click Through Rate (CTR) was significantly higher.”

Comprehensively condensing the way forward, Gajwani shared a few takeaways emerging from all the learnings at Times Internet. He first stressed on starting small and building conviction. “It’s really easy to make it really complex and then fail,” he said. Investing in collecting good quality data is also something Gajwani went on to endorse. “Hire nerds and give them room. And lastly, drive it from the top and make sure you have clarity in management and strategy because there are investments and equal number of failures involved,” he concluded.

While engaging in a conversation with Ravi Rao, Leader, Mindshare South Asia and answering his question on the integration of slow moving data from traditional channels, Gajwani said that the two platforms are treated separately since the way Times’ markets online is independent of its offline strategy. On being asked from the audience about younger people being better handlers of New Media and digital enterprises, Gajwani replied, “It is less about age and more about where one’s orientation is.”

Satyan Gajwani was sharing his views at the Delhi leg of the e4m Conclave on October 22, 2012. He was speaking on the topic ‘How can big data, along with vision, transform businesses today’. The Conclave is presented by Jagran.
 

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2nd edition of e4m Party Spokespersons 50: BJP's Dr. Sudhanshu Trivedi tops the list

BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10

By e4m Staff | Oct 1, 2023 7:09 PM   |   2 min read

e4m Party Spokesperson

The second edition of e4m Party Spokespersons 50, which ranks the top political party spokespersons in the country, was held at a glittering ceremony in New Delhi on 1st Oct 2023.

In a vibrant democracy like India, political spokespersons play a pivotal role in shaping public perception, influencing policy debates, and driving the narrative for their respective parties. 

In the second edition of this prestigious list five spokespersons of the Bharatiya Janata Party, three from the Congress and two from AAP featured among the top ten.

e4m Party Spokespersons 50 initiative aims to recognize and honor the individuals who stand at the forefront of political communication, evaluate their effectiveness, and acknowledge their impact on the national discourse. By systematically assessing their articulation skills, credibility, and ability to engage with diverse audiences, we aim to shed light on the leaders who master the art of political representation.

The ranking process employs a comprehensive and unbiased approach. It considers various parameters such as communication style, media presence, knowledge of issues, and public influence. The assessment involves a thorough evaluation of their public statements, media interactions, and overall impact on shaping political narratives

“Today we celebrate the power of eloquence and the art of political representation. These spokespersons are not just voices; they are architects of national narratives, shaping our understanding of democracy. Their words echo in the corridors of power, influencing policies and public opinions. The e4m Party Spokesperson’s 50 is not just a list; it’s a tribute to those who wield words with impact and we honor their exceptional contribution to our vibrant democracy," said Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and Founder, exchange4media Group

You can see the complete list of winners here-

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India's finest journalists honoured at e4m English Journalism 40/40 Summit & Awards

Governor of Kerala Arif Mohammed Khan was the Chief Guest on the occasion

By e4m Staff | Oct 1, 2023 12:21 PM   |   1 min read

e4m Eng Journalism

In a glittering ceremony held at The Park on September 30, 2023, the second edition of the e4m English Journalism 40/40 Summit & Awards unfolded, illuminating the outstanding contributions of India's journalistic luminaries. The event, graced by the esteemed presence of Hon'ble Governor of Kerala, Shri Arif Mohammed Khan, celebrated the pinnacle of journalistic excellence. 

With a distinguished jury led by Sukumar Ranganathan, Editor-in-Chief of Hindustan Times, the awards recognized the exceptional work of media stalwarts, fostering engaging discussions on the dynamic media landscape. Other jury members included Sonia Singh, Editorial Director, NDTV, Rajdeep Sardesai, Senior Journalist & Consulting Editor, India Today Group, Bhupendra Chaubey, former Editor in Chief and CEO, Indian Ahead News, Vir Sanghvi, Editor, Columnist, Television Host & Food Critic, Vikram Chandra, Founder, Editorji Technologies and Rahul Shivshankar, Consulting Editor, Network18.

It must be mentioned that e4m English Journalism 40/40 Summit & Awards is an annual gathering that celebrates excellence in journalism, recognizes outstanding contributions to the field, and provides a platform for thought-provoking discussions on the evolving landscape of media and journalism. 

In a remarkable display of talent, the India Today Group emerged as the frontrunner, clinching an impressive nine awards, followed closely by NDTV.

Here is the full list of the winners:




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Badshah, Papon to headline ABP Network's musical extravaganza 'Roots & Rhythms'

The concert scheduled to take place at the Indira Gandhi Indoor Stadium in New Delhi on September 30, 2023

By e4m Staff | Sep 28, 2023 4:48 PM   |   1 min read

abp network

ABP Network has announced "Roots & Rhythms" a musical concert scheduled to take place at the Indira Gandhi Indoor Stadium in New Delhi on September 30, 2023. The event will start at 6 PM and promises an unforgettable evening of diverse musical experiences.

"Roots & Rhythms is a glorious celebration of India's rich musical heritage, thoughtfully curated to celebrate the ever-evolving soundscape of our nation. It embodies the very spirit of 'New India,' where music transcends boundaries, and artists craft their unique identities through a fusion of cultural experiences. This isn't just a concert; it's an exploration of the powerful stories that music can weave

"It is more than just a musical concert, it represents ABP Network's commitment to bridging the gap between culture and the present generation. In a rapidly evolving world, this event serves as a platform where everyone, regardless of age or background, can come together. It's a celebration of India's rich musical heritage while embracing contemporary sounds. This grand musical concert is where the past and present harmoniously converge, creating memories that resonate with India’s passion for music," said the network. 

The audience will see performances from top Indian artists such as Badshah, Shilpa Rao, Papon and others. 



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BYJU's to lay off nearly 4,500 staffers

This follows Arjun Mohan’s appointment as the new CEO

By e4m Staff | Sep 27, 2023 11:10 AM   |   1 min read

BYJU's

BYJU's will be laying off nearly 4,500 staffers to cut costs, media networks have reported.

The decision follows Arjun Mohan’s appointment as the new CEO.

As per reports, Mohan plans to merge business verticals of the company and the changes will be announced soon.

Both permanent and contractual employees could be asked to go, the reports said.

This June, the ed-tech company laid off 1,000 employees citing measures to improve finances and increase profitability.

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OTTplay and DistroTV announce streaming partnership

The alliance will enable Indian audiences to access 180 live channels across News, Sports, Entertainment, Lifestyle and more for free

By e4m Staff | Sep 25, 2023 3:32 PM   |   2 min read

distro TV

DistroTV, a global streaming platform owned by DistroScale, and OTTplay Premium, an OTT content streaming, discovery and recommendation platform, have announced a new partnership that will bring DistroTV's 170+ free-to-watch, live streaming channels to OTTplay users in India.

OTTplay Premium is a popular OTT platform in India that gives you access to 24+ OTT platforms with personalized recommendations of shows, web series and movies based on a user's preference of language, genre, platform, actor, filmmaker, and more. This partnership with DistroTV will significantly expand the content available to OTTplay Premium users.

"DistroTV's mission has always been to bring diverse, global voices to audiences around the world," said Navdeep Saini, CEO of DistroScale. "This partnership with OTTplay allows us to further that mission by bringing our extensive lineup of live streaming channels to even more viewers in India."

Vikas Khanchandani, CEO of DistroScale, India, SEA, and MENA, added, "We are thrilled to partner with OTTplay, a platform that shares our commitment to delivering a wide range of content to viewers. This partnership will allow us to reach even more viewers in India, providing them with access to our diverse lineup of channels."

"OTTplay Premium is excited to partner with Distro TV to bring live TV channels to more viewers in India. This partnership is a testament to our commitment to providing our users with the best possible entertainment experience. We are confident that our users will enjoy the wide variety of content that Distro TV has to offer, and we look forward to working with them to make it even more accessible and enjoyable for our viewers." Said Avinash Mudaliar, CEO & Co Founder, OTTplay.

This partnership reinforces DistroTV's commitment to bringing diverse, global voices to audiences around the world, and OTTplay's commitment to helping users discover new and exciting content.

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TRAI releases consultation paper on encouraging R&D in telecom, broadcasting & IT sectors

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023

By e4m Staff | Sep 25, 2023 8:40 AM   |   3 min read

TRAI

The Telecom Regulatory Authority of India (TRAI) has released a consultation paper on 'Encouraging R&D in Telecom, Broadcasting and IT (ICT) Sectors’.

The purpose of the paper, as per TRAI, is to develop a comprehensive ecosystem for enhancing R&D in the ICT sector of the country to ensure processes for generating a pool of R&D scientists/ engineers, duly supported by the government and private partners.

According to TRAI, R&D has played a crucial role in shaping today's world.

However, in the existing R&D ecosystem in India, there are areas of further improvement in promoting R&D ICT sector, learning from the international best practices in R&D and apply relevant learnings in India and also to identify the issues which require interventions in terms of policies and incentives to improve the R&Din the leT sector and help India emerge as a world leader, TRAI stated.

According to the authority, in the consultation paper prepared based on the online brainstorming session and inputs from academia and industry experts from lIT Madras, lIT Kanpur and lIT Hyderabad etc., TRAI has analyzed the important issues which require intervention in the existing R&D ecosystem in India under the three focus elements: "Education & Training System", "Science System" and "Regulatory Framework".

The third focus element "Regulatory Framework" has been divided into two parts, namely, "Policies and Programs" and "IPR Framework". Proactively prioritizing R&D and innovation can create a favourable environment for budding entrepreneurs and innovators in the country. In the consultation paper, TRAI emphasises the need to build a robust R&D ecosystem and discusses potential issues which need to be addressed to enable the same.

TRAI said, “Technological advancements and convergence in Telecom, Broadcasting and ITsectors are taking place at a rapid pace. Some of the emerging trends in these sectors are 5G, 6G, Open-RAN, Internet of Things (loT),AI and ML, Distributed Ledger Technology (DLT), Augmented Reality (AR), Virtual Reality (VR) and Metaverse, Quantum Computing, Cloud Services, Edge computing, Network Function Virtualization (NFV), Software Defined Networking (SDN), Over-The-Top (OTT)services and Hybrid Set Top Box (STB) etc.”

In the Consultation Paper, TRAI said they also explored the R&D ecosystem of leading countries in R&D and innovation space. These include Israel, Republic of Korea, United States, Sweden, Japan, Switzerland, Germany, Denmark, Finland etc. International best practices in R&D may act as key learnings for India in its ambition to strengthen its R&D ecosystem and become a $5 trillion economy.

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023.

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Ad filmmaker Elias Kazmi critical after road mishap

Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile in Jammu

By e4m Staff | Sep 22, 2023 12:25 PM   |   1 min read

Turner

Ad filmmaker Elias Kazmi (58) has met with an accident and is on ventilator support, as per media reports. He was riding a scooter and was dragged leaving him with critical injuries.

Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile. The incident took place in Jammu's Bhatindi, media networks reported.

According to reports citing eyewitness accounts, Kazmi approached the juvenile behind the wheels of a Mahindra Thar after colliding with the vehicle. The 16-year-old son of the deputy superintendent of police in Jammu and Kashmir allegedly hit the filmmaker again, dragging and critically injuring him in the process.

Friends and family have started a social media campaign to highlight the issue and to ensure justice is served.
Kazmi is currently on life support. 

 

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