Date-wise News
Dr Reddy’s assigns media mandate to BPN (LMG)?blur=25

The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore

Noor Fathima Warsia Jul 11, 2012 10:17 PM

Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

Mogae to launch Talking Comics?blur=25

50 comics will go live on Tata Sky this week; 120 by September. Mogae is in talks with other DTH operators too for Talking Comics

exchange4media Staff Jul 11, 2012 9:02 PM

Dr Reddy’s assigns media mandate to BPN (LMG)?blur=25

The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore

Noor Fathima Warsia Jul 11, 2012 8:18 PM

Woodland earmarks 30-40 pc spends for green initiatives?blur=25

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri Jul 11, 2012 8:07 PM

Lowe Lintas and Partners bags Daimler’s India mandate?blur=25

The Daimler India Commercial Vehicles multi-agency pitch went on for eight months and had two rounds of presentations before five agencies were shortlisted

exchange4media Staff Jul 11, 2012 8:04 PM

Magazines command undivided reader attention: Tarun Rai?blur=25

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Dainik Bhaskar’s Brain Hunt gets 80,000 qualifying entries?blur=25

The contest is part of Dainik Bhaskar’s smart reader engagements that seek to develop reading habits among the young and boost future readership

exchange4media Staff Jul 11, 2012 7:12 PM

Press Council sets up National Awards for Journalism?blur=25

Awards will be given in six categories on the occasion of National Press Day every year. Last date for sending nominations is August 16, 2012

Abid Hasan Jul 11, 2012 6:51 PM

Vijay Trivedi joins Rajasthan Patrika as National Editor?blur=25

Prior to this he was working with NDTV India as Consulting Editor. He was the first person to be recruited by NDTV to manage the Hindi division

exchange4media Staff Jul 11, 2012 6:51 PM

Magazines are believable: Mrinmoy Mukherjee?blur=25

Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future

Synjini Nandi Jul 11, 2012 6:49 PM

TapRoot helps Bombay Times reinforce glamour image?blur=25

The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata

Shachi Tapiawala Jul 11, 2012 6:32 PM

Koovs.com appoints Carat as media AoR?blur=25

The fashion e-store brand will be handled from Carat’s Bangalore office

exchange4media Staff Jul 11, 2012 3:23 AM

Cheil Worldwide SW Asia strengthens creative team?blur=25

Nima DT Namchu has been appointed as Executive Creative Director. He joins from Contract Advertising, where he was Senior VP and ECD

exchange4media Staff Jul 11, 2012 2:24 AM