Koovs.com appoints Carat as media AoR

The fashion e-store brand will be handled from Carat’s Bangalore office

e4m by exchange4media Staff
Updated: Jul 11, 2012 3:23 AM
Koovs.com appoints Carat as media AoR

Fashion e-store brand Koovs.com has signed Carat Media Services as its media AoR after screening a number of media agencies.

Speaking on the appointment, Rajesh Kamra, Director – Koovs.com, said, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Joydeep Raha, Senior Vice President – South, Carat Media, added, “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

“I am delighted to partner with Koovs.com, which is India’s fastest growing ecommerce site and thank Mr. Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights,” said Kartik Iyer, Managing Director, Carat India.

Carat launched its Bangalore operation three months ago. Koovs.com is the agency’s second win after the digital & OOH duties of Wipro Technologies.

Carat, an independent media communications specialist, is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

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