carat
News

Industry experts say investing in regional channels a smarter option due to higher viewership numbers in rural areas

exchange4media Staff Oct 25, 2019 9:14 AM

Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

Dentsu Aegis Network logo

The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone

exchange4media Staff Oct 7, 2019 1:24 PM

Carat Vodafone

The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency

exchange4media Staff Sep 16, 2019 7:36 PM

Dentsu Aegis Network logo

Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding

exchange4media Staff Sep 3, 2019 4:21 PM

ConsumerProtection

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

DAN

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM

Sue Squillace Carat

Squillace will report to Dentsu Aegis CEO Henry Tajer and will also represent Carat on the DAN ANZ board

exchange4media Staff Jun 18, 2019 3:30 PM

Dentsu Aegis Network

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

PramodCarat

Pramod PP has been part of Carat India for over eight years now. Prior to this move, he was Business Director, Carat – Delhi

exchange4media Staff Feb 13, 2019 2:00 PM

IsobarForevermark

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle

exchange4media Staff Dec 15, 2018 8:58 AM

Me Too

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

Columbus India to handle brand’s digital account; Behrouz is present across 15 cities

exchange4media Staff Jun 26, 2018 6:56 PM

Adidas FIFA

Carat, Posterscope team up to create buzz around FIFA World Cup 2018

exchange4media Staff Jun 19, 2018 1:28 PM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas Jun 11, 2018 8:28 AM

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

The British Council has offices in nine cities across India and their work in India covers arts, sports, higher education, English language, training solution and library

exchange4media Staff Apr 11, 2018 1:23 PM

DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights

exchange4media Staff Apr 4, 2018 2:12 PM