carat
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The agency will oversee media strategy, planning and buying for the total portfolio of the brand

exchange4media Staff Sep 21, 2021 11:26 AM

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Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic

exchange4media Staff Sep 6, 2021 9:03 AM

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The appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands

exchange4media Staff May 28, 2021 12:41 PM

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Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

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Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

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The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets

exchange4media Staff Mar 25, 2021 4:36 PM

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Prior to this, Singh was with Mindshare India where he held the position of Partner – Digital

exchange4media Staff Mar 8, 2021 11:35 AM

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Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

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The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more

exchange4media Staff Sep 16, 2020 8:35 AM

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Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

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Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

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According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

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Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally

exchange4media Staff Jun 1, 2020 8:14 AM

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With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

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DAN’s Carat and Posterscope will also be working on the account

exchange4media Staff Jan 16, 2020 2:32 PM

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Industry experts say investing in regional channels a smarter option due to higher viewership numbers in rural areas

exchange4media Staff Oct 25, 2019 9:14 AM