carat
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years
Ankit Sharma's earlier role was as Group Head for Matrix Publicties & Media
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
The showcase reinforced CaratLane’s commitment to redefining fine jewellery for modern lifestyles
e4m Staff Feb 22, 2026 3:00 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
BBH India’s CaratLane Durga Puja ad shows how traditions can be the setting for intimate storytelling
Aryendra Khan Sep 9, 2025 10:54 AM
Carat will buy advertising media across 11 EMEA markets including Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey & for Vodafone and VOXI brands in the UK
The Bappancha Ashirwaad campaign has been launched in partnership with BBH India
e4m Staff Aug 19, 2025 1:22 PM
The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global community management partner
e4m Staff Aug 19, 2025 8:51 AM
Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO - Carat
e4m Staff Jul 3, 2025 11:11 AM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans to capture the engagement and wedding market, and more
Simran Sabherwal Jun 25, 2025 7:56 AM
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach
Sunidhi Vijay Jun 6, 2025 8:31 AM
Celebrating the leadership of Anita Kotwani, CEO, dentsu media, South Asia on Women's Day 2025
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Simran Sabherwal Feb 13, 2025 1:07 PM
Prior to this, Andre van Niekerk held the role of Digital Partner - Global
Conceptualized and executed by Carat, for the first time ever, four iconic lead characters of 4 different shows came together as friends
e4m Staff Nov 15, 2024 1:30 PM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
Tasmayee Laha Roy Nov 7, 2024 1:18 PM
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
Carat will oversee the brand's television media across India exclusively
e4m Staff May 14, 2024 4:26 PM
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
e4m Staff May 6, 2024 11:17 AM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
The campaign aims to celebrate the special moments of love between a married couple
e4m Staff Dec 14, 2023 11:46 AM
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
e4m Staff Oct 16, 2023 11:41 AM
Anand has had a long-standing association with CaratLane and was a part of the founding team
exchange4media Staff Aug 25, 2023 4:02 PM
She will report to Anita Kotwani, CEO Media, South Asia, dentsu
exchange4media Staff Jul 5, 2023 1:25 PM
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM
She was previously the Vice President (digital media planning), at the company
exchange4media Staff Apr 25, 2023 12:13 PM
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
NATIVE CONTENT Feb 8, 2023 4:44 PM
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM
The Media Ace Award was bestowed upon top professionals who went above and beyond to represent client needs
exchange4media Staff Oct 7, 2022 1:20 PM
The agency will manage the omnichannel media services for TimesPro
exchange4media Staff Sep 21, 2022 11:21 AM
The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 7, 2022 6:00 PM
The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM
The account will be serviced from the agency’s Mumbai office
exchange4media Staff Jun 2, 2022 12:38 PM