Date-wise News
Selling ‘happiness’: Does the proposition still work??blur=25

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Shachi Tapiawala Aug 17, 2012 9:00 PM

Siva Prasad joins O3M Directional Marketing?blur=25

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian Aug 17, 2012 8:21 PM

Ketan Mehta pays special tribute to ‘Satyamev Jayate’?blur=25

The seven-minute film is visible across different social media platforms and highlights the overwhelming response generated by the show on Twitter

exchange4media Staff Aug 17, 2012 8:19 PM

Facebook & Twitter drive listener engagement for radio?blur=25

Radio players take the social media route; design customised content and activities to interact with target audiences

Saloni Surti Aug 17, 2012 8:10 PM

Siva Prasad joins O3M Directional Marketing?blur=25

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian Aug 17, 2012 8:08 PM

Cadbury Dairy Milk plays the friendship card in new TVC?blur=25

The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India

exchange4media Staff Aug 17, 2012 8:05 PM

Elephant elevates Ravi Kabara as President?blur=25

Prior to this, he was the VP, Business and Programme Development at the company

exchange4media Staff Aug 17, 2012 8:02 PM

ITF will be catalyst for int'l learning: Punit Goenka?blur=25

ITF will provide broadcasters an opportunity to understand how television has evolved in more mature markets, says the MD and CEO of ZEEL

Synjini Nandi Aug 17, 2012 8:01 PM

LCOs demand to be treated at par with MSOs?blur=25

Revenue sharing with Multi System Operators & availability of good quality set top boxes remain major areas of concern for Local Cable Operators

Abid Hasan Aug 17, 2012 7:12 PM

Guest Column: Facebook ‘likes’ bring in business?blur=25

RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult

Rajiv Dingra Aug 17, 2012 7:11 PM

Sunburn Festival moves to Sri Lanka?blur=25

Percept Ltd, in partnership with Citrus Leisure Plc, takes the indigenous Sunburn Festival to Sri Lanka. The event is being promoted via a 360 degree campaign

exchange4media Staff Aug 17, 2012 6:58 PM

Grey Delhi wins Alstrong account?blur=25

This is the first time Alstrong has opted to work with an agency for its branding and communication requirements

exchange4media Staff Aug 17, 2012 2:05 AM

<b>Mohit Dhar Jayal</b>, <br>Managing Director,Wieden+Kennedy Delhi<br><b>V Sunil</b>, <br>Executive Creative Director,Wieden+Kennedy Delhi<br>?blur=25

Digital is an integral part of everything that we do, and has been for a while. If you produce a great TV spot, but don’t bother to design the next step of the interaction (and it’s increasingly likely to be a digital interaction), then that’s a huge waste of everybody’s time and money.

exchange4media Staff Aug 17, 2012 12:00 AM