Date-wise News
Selling ‘happiness’: Does the proposition still work?

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Shachi Tapiawala Aug 17, 2012 9:00 PM

Siva Prasad joins O3M Directional Marketing

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian Aug 17, 2012 8:21 PM

Ketan Mehta pays special tribute to ‘Satyamev Jayate’

The seven-minute film is visible across different social media platforms and highlights the overwhelming response generated by the show on Twitter

exchange4media Staff Aug 17, 2012 8:19 PM

Facebook & Twitter drive listener engagement for radio

Radio players take the social media route; design customised content and activities to interact with target audiences

Saloni Surti Aug 17, 2012 8:10 PM

Siva Prasad joins O3M Directional Marketing

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian Aug 17, 2012 8:08 PM

Cadbury Dairy Milk plays the friendship card in new TVC

The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India

exchange4media Staff Aug 17, 2012 8:05 PM

Elephant elevates Ravi Kabara as President

Prior to this, he was the VP, Business and Programme Development at the company

exchange4media Staff Aug 17, 2012 8:02 PM

ITF will be catalyst for int'l learning: Punit Goenka

ITF will provide broadcasters an opportunity to understand how television has evolved in more mature markets, says the MD and CEO of ZEEL

Synjini Nandi Aug 17, 2012 8:01 PM

LCOs demand to be treated at par with MSOs

Revenue sharing with Multi System Operators & availability of good quality set top boxes remain major areas of concern for Local Cable Operators

Abid Hasan Aug 17, 2012 7:12 PM

Guest Column: Facebook ‘likes’ bring in business

RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult

Rajiv Dingra Aug 17, 2012 7:11 PM

Sunburn Festival moves to Sri Lanka

Percept Ltd, in partnership with Citrus Leisure Plc, takes the indigenous Sunburn Festival to Sri Lanka. The event is being promoted via a 360 degree campaign

exchange4media Staff Aug 17, 2012 6:58 PM

Grey Delhi wins Alstrong account

This is the first time Alstrong has opted to work with an agency for its branding and communication requirements

exchange4media Staff Aug 17, 2012 2:05 AM

<b>Mohit Dhar Jayal</b>, <br>Managing Director,Wieden+Kennedy Delhi<br><b>V Sunil</b>, <br>Executive Creative Director,Wieden+Kennedy Delhi<br>

Digital is an integral part of everything that we do, and has been for a while. If you produce a great TV spot, but don’t bother to design the next step of the interaction (and it’s increasingly likely to be a digital interaction), then that’s a huge waste of everybody’s time and money.

exchange4media Staff Aug 17, 2012 12:00 AM