Date-wise News

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Shachi Tapiawala 17-August-2012

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian 17-August-2012

The seven-minute film is visible across different social media platforms and highlights the overwhelming response generated by the show on Twitter

exchange4media Staff 17-August-2012

Radio players take the social media route; design customised content and activities to interact with target audiences

Saloni Surti 17-August-2012

Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales

Deepa Balasubramanian 17-August-2012

The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India

exchange4media Staff 17-August-2012

Prior to this, he was the VP, Business and Programme Development at the company

exchange4media Staff 17-August-2012

ITF will provide broadcasters an opportunity to understand how television has evolved in more mature markets, says the MD and CEO of ZEEL

Synjini Nandi 17-August-2012

Revenue sharing with Multi System Operators & availability of good quality set top boxes remain major areas of concern for Local Cable Operators

Abid Hasan 17-August-2012

RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult

Rajiv Dingra 17-August-2012

Percept Ltd, in partnership with Citrus Leisure Plc, takes the indigenous Sunburn Festival to Sri Lanka. The event is being promoted via a 360 degree campaign

exchange4media Staff 17-August-2012

This is the first time Alstrong has opted to work with an agency for its branding and communication requirements

exchange4media Staff 17-August-2012

Digital is an integral part of everything that we do, and has been for a while. If you produce a great TV spot, but don’t bother to design the next step of the interaction (and it’s increasingly likely to be a digital interaction), then that’s a huge waste of everybody’s time and money.

exchange4media Staff 17-August-2012

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