Date-wise News
While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?
Shachi Tapiawala Aug 17, 2012 9:00 PM
Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales
Deepa Balasubramanian Aug 17, 2012 8:21 PM
The seven-minute film is visible across different social media platforms and highlights the overwhelming response generated by the show on Twitter
Radio players take the social media route; design customised content and activities to interact with target audiences
Saloni Surti Aug 17, 2012 8:10 PM
Prasad will don the role of Director Sales. His last stint was with Vikatan Group as Vice President – Ad Sales
Deepa Balasubramanian Aug 17, 2012 8:08 PM
The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India
Prior to this, he was the VP, Business and Programme Development at the company
ITF will provide broadcasters an opportunity to understand how television has evolved in more mature markets, says the MD and CEO of ZEEL
Synjini Nandi Aug 17, 2012 8:01 PM
Revenue sharing with Multi System Operators & availability of good quality set top boxes remain major areas of concern for Local Cable Operators
Abid Hasan Aug 17, 2012 7:12 PM
RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult
Rajiv Dingra Aug 17, 2012 7:11 PM
Percept Ltd, in partnership with Citrus Leisure Plc, takes the indigenous Sunburn Festival to Sri Lanka. The event is being promoted via a 360 degree campaign
This is the first time Alstrong has opted to work with an agency for its branding and communication requirements
Digital is an integral part of everything that we do, and has been for a while. If you produce a great TV spot, but don’t bother to design the next step of the interaction (and it’s increasingly likely to be a digital interaction), then that’s a huge waste of everybody’s time and money.
e4m Desk Aug 17, 2012 12:00 AM
