Date-wise News
HT refreshes brand BrunchQ

BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’

Shree Lahiri Aug 22, 2012 10:37 PM

Bhaskar Ghosh joins Rediffusion Y&R Delhi as Branch Head

Ghosh’s last assignment was as Senior Vice President - Account Management at Contract Advertising, Delhi, where he was working since 2005

exchange4media Staff Aug 22, 2012 10:37 PM

Draftfcb Ulka Bangalore appoints Dennis Koshy as VP

Prior to this, Koshy was Vice President & Client Services Director at JWT, managing a large chunk of the business across Bangalore and Chennai offices

exchange4media Staff Aug 22, 2012 10:36 PM

Zee TV is number one Hindi GE channel this week

On the back of properties such as DID L’il Masters and Gold Awards, Zee TV has cornered 283 GRPs, while Star Plus is at 255

exchange4media Staff Aug 22, 2012 9:46 PM

Big CBS to simulcast ‘X Factor’

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

Cricketers to promote sanitation with WASH United

Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’

Shachi Tapiawala Aug 22, 2012 8:45 PM

Pune – the next hotspot for outdoor advertising

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour

Priyanka Nair Aug 22, 2012 8:38 PM

Titan Eye’s new TVC brings in affordability positioning

The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts

Shachi Tapiawala Aug 22, 2012 8:37 PM

Radio One Ahmedabad goes 100 per cent retro

Radio One Ahmedabad has changed its content line up after an in-depth survey, wherein it emerged that most listeners are bored of the same kind of music

exchange4media Staff Aug 22, 2012 8:29 PM

Samsung & CNBC TV18 recognise India’s finest innovators

Based on the concept of ‘Innovation for Development’, Samsung Innovative Quotient is a platform developed to recognise unique innovators

exchange4media Staff Aug 22, 2012 8:25 PM

Big CBS wins big with simulcast of America’s Got Talent

The show has garnered a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32

exchange4media Staff Aug 22, 2012 8:23 PM

Resultrix appoints Tanmay Mohanty as COO, India

Mohanty will be reporting to Gulrez Alam, COO - Global, Resultrix. He moves from Interactive Media and Communication Solutions

exchange4media Staff Aug 22, 2012 8:19 PM client portfolio grows 3X

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

National Duniya launches seven supplements

In a bid to enhance its brand image, the Hindi daily has changed its logo & masthead. The supplements cater to different age groups

Abid Hasan Aug 22, 2012 7:56 PM

Muthoot Group joins the digital bandwagon

The group aims to increase its relationship not only with its customers, but the masses at large through the varied social platforms

exchange4media Staff Aug 22, 2012 7:42 PM

BBC News’ Alan Quartly, Jawahar Sircar @NewsNext

NewsNext 2012, to be held in Delhi on August 31, will highlight the changing news broadcast scenario in the backdrop of the cable TV digitisation

exchange4media Staff Aug 22, 2012 7:40 PM

Bihar Tourism empanels 12 agencies

Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies

Deepika Bhardwaj Aug 22, 2012 7:36 PM

Sakhi Manch boosts Lokmat’s brand positioning

For 12 years, Lokmat’s initiative, Sakhi Manch has also proven to be an additional revenue stream for the brand

exchange4media Staff Aug 22, 2012 7:27 PM

Aidem bags ‘Get Punjabi’ biz

Aidem Ventures has been appointed as the media representative for ‘Get Punjabi’, a new player in the Punjabi GEC space

exchange4media Staff Aug 22, 2012 7:11 PM

The behaviour changing impact of social media

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM