BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’

Shree Lahiri Aug 22, 2012 10:37 PM

Ghosh’s last assignment was as Senior Vice President - Account Management at Contract Advertising, Delhi, where he was working since 2005

exchange4media Staff Aug 22, 2012 10:37 PM

Prior to this, Koshy was Vice President & Client Services Director at JWT, managing a large chunk of the business across Bangalore and Chennai offices

exchange4media Staff Aug 22, 2012 10:36 PM

On the back of properties such as DID L’il Masters and Gold Awards, Zee TV has cornered 283 GRPs, while Star Plus is at 255

exchange4media Staff Aug 22, 2012 9:46 PM

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’

Shachi Tapiawala Aug 22, 2012 8:45 PM

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour

Priyanka Nair Aug 22, 2012 8:38 PM

The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts

Shachi Tapiawala Aug 22, 2012 8:37 PM

Radio One Ahmedabad has changed its content line up after an in-depth survey, wherein it emerged that most listeners are bored of the same kind of music

exchange4media Staff Aug 22, 2012 8:29 PM

Based on the concept of ‘Innovation for Development’, Samsung Innovative Quotient is a platform developed to recognise unique innovators

exchange4media Staff Aug 22, 2012 8:25 PM

The show has garnered a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32

exchange4media Staff Aug 22, 2012 8:23 PM

Mohanty will be reporting to Gulrez Alam, COO - Global, Resultrix. He moves from Interactive Media and Communication Solutions

exchange4media Staff Aug 22, 2012 8:19 PM

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

In a bid to enhance its brand image, the Hindi daily has changed its logo & masthead. The supplements cater to different age groups

Abid Hasan Aug 22, 2012 7:56 PM

The group aims to increase its relationship not only with its customers, but the masses at large through the varied social platforms

exchange4media Staff Aug 22, 2012 7:42 PM

NewsNext 2012, to be held in Delhi on August 31, will highlight the changing news broadcast scenario in the backdrop of the cable TV digitisation

exchange4media Staff Aug 22, 2012 7:40 PM

Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies

Deepika Bhardwaj Aug 22, 2012 7:36 PM

For 12 years, Lokmat’s initiative, Sakhi Manch has also proven to be an additional revenue stream for the brand

exchange4media Staff Aug 22, 2012 7:27 PM

Aidem Ventures has been appointed as the media representative for ‘Get Punjabi’, a new player in the Punjabi GEC space

exchange4media Staff Aug 22, 2012 7:11 PM

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM