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It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India
Nandini Dias Aug 22, 2012 1:55 PM
It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India
Nandini Dias Aug 22, 2012 1:51 PM
The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse
Nandini Dias May 16, 2012 8:47 PM
