Date-wise News
TOI goes hyper local in Pune with new supplement

The Times of India’s new weekly supplement launched in Pune on April 20th covers hyper local news and targets local advertisers

Abid Hasan May 16, 2012 11:24 PM

Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 9:07 PM

James Harris takes on digital role at IPG Mediabrands

IPG Mediabrands has appointed James Harris to the newly created role of Managing Director of Digital services EMEA/G14

exchange4media Staff May 16, 2012 9:06 PM

Rajnikanth and Chuck Norris fight it out in Expedia video

The animated video ‘Chuckk de Rajnee’ has been conceptualised by Lowe Lintas and the scripting, art and animation has been done by Digivaasi

exchange4media Staff May 16, 2012 9:02 PM

Ad cap will create more chaos: Nandini Dias

The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse

Nandini Dias May 16, 2012 8:47 PM

TRAI’s ad regulation will make it difficult to recover costs: Joy Chakraborthy

The TV Today Chief believes that the regulation has come at an inopportune time

Joy Chakraborthy May 16, 2012 8:45 PM

TRAI ad cap can adversely affect economic growth: Ashok Venkatramani

The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV

Ashok Venkatramani May 16, 2012 8:45 PM

Vodafone and Dainik Jagran on ASCI’S radar

ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list

Priyanka Nair May 16, 2012 7:46 PM

Honda to build emotional connect with new brand identity

Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’

exchange4media Staff May 16, 2012 7:15 PM

Today’s reader is far more sophisticated: Che Kurrien

In the past, readers of English magazines were mostly news focused but today they’re looking for strong lifestyle or niche magazines, says Che Kurrien, Editor, GQ India

Abid Hasan May 16, 2012 7:03 PM

Aashima Mall assigns PR mandate to PR Solution

PR Solution to help Aashima Mall in the areas of brand building, corporate reputation management and corporate responsibility

exchange4media Staff May 16, 2012 7:02 PM

Facebook adds Isobar to Preferred Marketing Developers’ list

Isobar India has been certified in the Apps category of the PMD programme in recognition of the agency’s work for Reebok, Expedia & Philips

exchange4media Staff May 16, 2012 7:02 PM

SMJ opens at 3 TVR on Star Plus

The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276

Noor Fathima Warsia May 16, 2012 1:40 AM

Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 1:40 AM