Date-wise News

The Times of India’s new weekly supplement launched in Pune on April 20th covers hyper local news and targets local advertisers

Abid Hasan 16-May-2012

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia 16-May-2012

IPG Mediabrands has appointed James Harris to the newly created role of Managing Director of Digital services EMEA/G14

exchange4media Staff 16-May-2012

The animated video ‘Chuckk de Rajnee’ has been conceptualised by Lowe Lintas and the scripting, art and animation has been done by Digivaasi

exchange4media Staff 16-May-2012

The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse

Nandini Dias 16-May-2012

The TV Today Chief believes that the regulation has come at an inopportune time

Joy Chakraborthy 16-May-2012

The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV

Ashok Venkatramani 16-May-2012

ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list

Priyanka Nair 16-May-2012

Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’

exchange4media Staff 16-May-2012

In the past, readers of English magazines were mostly news focused but today they’re looking for strong lifestyle or niche magazines, says Che Kurrien, Editor, GQ India

Abid Hasan 16-May-2012

PR Solution to help Aashima Mall in the areas of brand building, corporate reputation management and corporate responsibility

exchange4media Staff 16-May-2012

Isobar India has been certified in the Apps category of the PMD programme in recognition of the agency’s work for Reebok, Expedia & Philips

exchange4media Staff 16-May-2012

The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276

Noor Fathima Warsia 16-May-2012

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia 16-May-2012

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