Date-wise News
The Times of India’s new weekly supplement launched in Pune on April 20th covers hyper local news and targets local advertisers
Abid Hasan May 16, 2012 11:24 PM
While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply
Noor Fathima Warsia May 16, 2012 9:07 PM
IPG Mediabrands has appointed James Harris to the newly created role of Managing Director of Digital services EMEA/G14
exchange4media Staff May 16, 2012 9:06 PM
The animated video ‘Chuckk de Rajnee’ has been conceptualised by Lowe Lintas and the scripting, art and animation has been done by Digivaasi
exchange4media Staff May 16, 2012 9:02 PM
The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse
Nandini Dias May 16, 2012 8:47 PM
The TV Today Chief believes that the regulation has come at an inopportune time
Joy Chakraborthy May 16, 2012 8:45 PM
The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV
Ashok Venkatramani May 16, 2012 8:45 PM
ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list
Priyanka Nair May 16, 2012 7:46 PM
Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’
exchange4media Staff May 16, 2012 7:15 PM
In the past, readers of English magazines were mostly news focused but today they’re looking for strong lifestyle or niche magazines, says Che Kurrien, Editor, GQ India
Abid Hasan May 16, 2012 7:03 PM
PR Solution to help Aashima Mall in the areas of brand building, corporate reputation management and corporate responsibility
exchange4media Staff May 16, 2012 7:02 PM
Isobar India has been certified in the Apps category of the PMD programme in recognition of the agency’s work for Reebok, Expedia & Philips
exchange4media Staff May 16, 2012 7:02 PM
The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276
Noor Fathima Warsia May 16, 2012 1:40 AM
While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply
Noor Fathima Warsia May 16, 2012 1:40 AM
