Date-wise News
Coffee retailing in India is a 72-year old idea

Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s

Priyanka Nair Jul 31, 2012 9:04 PM

Coffee retailing in India is a 72-year old idea

Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s

Priyanka Nair Jul 31, 2012 9:04 PM

SMJ ensured reach & positive exposure for Airtel

SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show

Rahul Dubey Jul 31, 2012 8:57 PM

SMJ: Rewriting TV's rule book

STAR India’s ‘Satyamev Jayate’ has garnered unprecedented buzz and for the first time highlighted the intense digital media consumption of TV content in India

exchange4media Staff Jul 31, 2012 8:55 PM

Digitisation can boost revenues of LCOs

Exset believes its Digital Monetisation System can change the way cable operators view digitisation

Shree Lahiri Jul 31, 2012 8:49 PM

Zomato uses crowd sourcing for new TVC

Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative

Shachi Tapiawala Jul 31, 2012 8:46 PM

Capture global mkt: Ambika Soni to events industry

I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global

Deepika Bhardwaj Jul 31, 2012 8:35 PM

Pitch Youth Marketing & Awards to put spotlight on youth brands

The event will showcase brands that have redefined the youth marketing space through innovative ideas. Entries for the awards are now open

Pallavi Srivastava Jul 31, 2012 8:08 PM

Marketers can’t ignore rural India any more

Pradeep Kashyap, CEO, MART, highlights the reasons why marketers can no longer ignore rural India because of the tremendous growth it offers

Deepa Balasubramanian Jul 31, 2012 8:05 PM

Max India appoints Dentsu Creative Impact

The mandate also includes Max India’s newest brand – Antara

exchange4media Staff Jul 31, 2012 7:58 PM

Mercedes-Benz unveils 2nd anniv edition of lifestyle mag

‘Mercedes-Benz Magazine’ was until now a customer-only delight; however, it has been put on stands following the unveiling

Disha Thakker Jul 31, 2012 7:50 PM

Anita Nayyar heads back to Havas

After spending just over three months at BCCL, Nayyar is heading back to her former agency Havas

Noor Fathima Warsia Jul 31, 2012 7:48 PM

Radio One’s Arun Sequeira joins Fountainhead

Sequeira will be responsible for the entire southern operations of the events company

Deepa Balasubramanian Jul 31, 2012 7:40 PM

LinOpinion wins PR mandate for Stemade Biotech

LinOpinion bagged the account after a competitive pitch. The agency has to educate publics on the concept of dental stem cell banking

exchange4media Staff Jul 31, 2012 7:39 PM

Pogo, Jump Games launch Chhota Bheem mobile game

In the past, Pogo and Jump have created three Chhota Bheem based mobile games that have ranked amongst the highest played franchises among Indian themed mobile games

exchange4media Staff Jul 31, 2012 7:33 PM

The tightest ropewalk ever for RBI: CNBC-TV18

With consumer price inflation close to 10% and growth closer to 5%, this year’s Credit Policy may be the tightest ever for Governor Duvvuri Subbarao

exchange4media Staff Jul 31, 2012 7:32 PM

Events industry to be worth Rs 4,375 cr by 2014: E&Y report

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr

Deepika Bhardwaj Jul 31, 2012 3:49 AM

Timmy Kandhari moves on from PwC India after 15 yrs

Confirming the news, Kandhari said, “One continually wants to evolve oneself as a professional and this move is largely to get closer to the next step”

exchange4media Staff Jul 31, 2012 1:59 AM

Wizcraft, Candid score @EEMAX Awards

In all, 67 awards were handed out across 23 categories, which included 20 Golds, 27 Silvers and 18 Bronzes, besides two special awards

Deepa Balasubramanian Jul 31, 2012 1:52 AM

Unicharm assigns Sofy to Maxus India

Maxus has begun work on the media duties of the feminine care account that recently appointed Anushka Sharma as brand ambassador

Noor Fathima Warsia Jul 31, 2012 12:48 AM

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