Date-wise News
PVR Cinemas beefs up digital mix with desktop app

Designed by BrandAppZ, the app helps users look up show time, trailers, synopsis and much more

Saloni Surti Nov 1, 2012 9:23 PM

Everest checks-in JW Marriott

The creative agency will help position the five-star property in a fresh manner; the advertising spend is pegged at Rs 7 crore - Rs 8 crore

exchange4media Staff Nov 1, 2012 8:45 PM

Billboard of the week: Amul’s tribute to Yash Chopra

The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions

Priyanka Nair Nov 1, 2012 8:42 PM

“The goal is to reach 600 mn broadband subscribers”

To achieve this by 2020, the govt will invest about Rs 20,000 cr in the next 2 years, says R Chandrashekhar, Secy, Dept of Info & Tech

Aditi Malhotra Nov 1, 2012 8:09 PM

Four-day relief for Chennai as DAS finally rolls out

While the 4 metros still struggle to install remaining STBs, digitisation process has kicked off; DAS deadline for Chennai has been extended to Nov 5

exchange4media Staff Nov 1, 2012 8:08 PM

Everest ropes in Deepti Sakhuja as VP for Del

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

exchange4media Staff Nov 1, 2012 8:05 PM

MPG India appoints Kavita Vohra

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Nov 1, 2012 8:05 PM

Alchemist & Hansa launch celebrity endorsement metric

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff Nov 1, 2012 7:57 PM

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies

Priyanka Nair Nov 1, 2012 7:09 PM

TOI launches Visakhapatnam edition

In a move to strengthen its footprints in non-metros, The Times of India has launched a new edition in the city of destiny

exchange4media Staff Nov 1, 2012 7:03 PM

Guest Column: Thinking beyond marketing

Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes

Windchimes Communications Nov 1, 2012 7:03 PM

Discovery Channel & Yash Raj Films tie up

Discovery Channel and Yash Raj Films enter into a brand association for “Jab Tak Hai Jaan” – to be released this Diwali

exchange4media Staff Nov 1, 2012 7:02 PM

Arnab Mitra, Amit Tripathi invest in Digital Mktg & Training Institute

The investment will be used as seed capital for the company to fund the operations of the education firm

exchange4media Staff Nov 1, 2012 2:16 AM

Leo Burnett Mumbai appoints Kapil Sawant as ECD

Sawant will work closely with KV Sridhar & Nitesh Tiwari, and will be managing the McDonald’s account. He moves from Contract Mumbai

exchange4media Staff Nov 1, 2012 2:14 AM