Date-wise News
Guest Column: How brands are using Vine

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?

Windchimes Communications Mar 7, 2014 1:49 PM

Guest Column: How brands are using Vine

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?

Windchimes Communications Mar 7, 2014 1:48 PM

RAPP bags SimplyMarry.com's business

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 9:39 AM

Sony TV's 5-10% revenue drop has not affected our overall revenues: Rohit Gupta

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced

Abhinav Trivedi Mar 7, 2014 9:14 AM

You cannot move away from e-commerce going forward: Nidhi Bhasin

If someone wants to buy a vehicle & most of the processes like loan & document collection can be done online, why wouldn't they opt for it? We will definitely look at it, says the Head - Digital Initiatives, TVS Motors

Sonam Gulati Mar 7, 2014 8:59 AM

E18's Farhad Wadia joins Capricorn Group as Sr VP, Mktg & Sales

The Media & Entertainment industry veteran shifts to the real estate and hospitality group after serving as CEO with E18 for over six years

Abid Hasan Mar 7, 2014 8:46 AM

Center Fresh takes a tongue-in-cheek look at the mad ad world

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

Big FM is radio partner in India for ICC World Twenty20 Bangladesh 2014

The FM player has lined up contests, exclusive offerings, special coverage & interactions with celebrities to engage listeners for the cricket tournament

exchange4media Staff Mar 7, 2014 7:47 AM

AdFest disqualifies one of Fabulous Four directors for the first time

The decision was taken against the Bangkok director, whose short film didn't match with the original script submitted, thus violating the rules of the programme

exchange4media Staff Mar 7, 2014 7:45 AM

RAPP bags SimplyMarry.com's business

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 7:44 AM

Kantar case: Delhi HC adjourns hearing till July 11

Hearing in the Kantar case has been adjourned by the Delhi High Court till July 11, 2014 as the Government counsel was not available for the hearing yesterday

exchange4media Staff Mar 7, 2014 7:43 AM

Week 9 ratings: Zee TV records big gains, climbs back to No. 2

As per the viewership data sourced from TAM subscribers for Week 9 of 2014, Zee TV saw a steep hike in gross viewership. Sony TV, which had climbed to the fourth position in Week 8, slid one notch to settle at No. 5

exchange4media Staff Mar 7, 2014 7:41 AM

Vincent Digonnet, Chairman APAC Region, Razorfish

Advertising as we know it, which is placement of content in a location you have bought, is to a certain extent dead. This is so because what platforms like mobile, Internet and social have done is made media infinite… The advertising sector is still moving forward on its own inertia. There is still a lot of money being spent on traditional advertising, which is going to carry on, but if they don’t start transforming themselves drastically, they will come to a stop once the inertia runs out.

exchange4media Staff Mar 7, 2014 12:00 AM

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