Date-wise News
Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 9:55 AM

We want to offer the right things to the right people: Sudhanshu Vats?blur=25

Staying relevant and connected with the consumer is what keeps the Viacom18 Group CEO awake at nights, as he reflects on the seven-year journey of the joint venture with Network18

Priyanka Mehra Nov 17, 2014 8:32 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 8:21 AM

TV campaigns are no longer about creativity, but about effectiveness: Ajay Kakar?blur=25

Marketers are infleunced by ROI numbers, but it is also important to look at relevance and effectiveness, says Ajay Kakar, CMO, Aditya Birla Group - Financial Services, who is also a member of the jury for exchange4media’s Prime Time Awards

Collin Furtado Nov 17, 2014 8:12 AM

Star India gets 90-95 per cent MSOs to sign the new RIO?blur=25

The agreement has been struck between national MSOs such as Hathway Cable & Datacom, DEN Network, Siti Cable Network, GTPL and IndusInd Media and Cable (InCable), who have taken 19-21 channels from the network, claim sources

Collin Furtado Nov 17, 2014 8:10 AM

Mahindra gears up to be among global top 50 most admired brands?blur=25

SP Shukla, Chairman, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra & Mahindra Ltd tells us how the company is preparing to achieve this goal

Simran Sabherwal Nov 17, 2014 8:06 AM

Are brands struggling to cope with the social media challenge of customer service experience??blur=25

Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service

Ankur Singh Nov 17, 2014 7:59 AM

Goibibo to launch new rating features and products with an eye on market leadership?blur=25

The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO

Deepa Balasubramanian Nov 17, 2014 7:56 AM