Date-wise News
Mobile phones a clear choice in India for watching mobile video: Study

As per a Vuclip study of its user base, 81% of metro & 87% of non-metro survey participants identified mobile phones as a preferred medium

exchange4media Staff Apr 5, 2014 11:34 AM

Guest Column: Brands on Instagram - It's all about getting started

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses, says Windchimes

Windchimes Communications Apr 5, 2014 11:25 AM

Crosshairs Communication bags mandates for Hyatt & John Miller

Crosshairs has been given the social media mandate for John Miller. The agency will be handling the PR and social media duties of Hyatt Regency Gurgaon

exchange4media Staff Apr 5, 2014 10:31 AM

Double currency as a boon for the industry: Anurradha Prasad

I think having a two ratings system is good and I am okay with it as it will increase the credibility of ratings, says the Chairperson & Managing Director of B.A.G. Films & Media

Abid Hasan Apr 5, 2014 9:53 AM

Times Now ties up with Twitter for new age election analysis

As per the arrangement, the real time sentiments of the citizens & voters will be analysed and trends will be monitored from the tweets and Twitter feeds

exchange4media Staff Apr 5, 2014 8:48 AM

Week 13 ratings: Star Plus and Sony emerge as gainers

As per the viewership data sourced from TAM subscribers for Week 13 of 2014, Star Plus & Sony gained viewership. Sony climbed up a notch to be placed at No. 5

exchange4media Staff Apr 5, 2014 8:46 AM

Top developments of the week

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Apr 5, 2014 8:44 AM