Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit

Shanta Saikia Apr 5, 2012 1:46 PM

With exploding usage of social media, a time when your doctor’s twitter handle is part of your emergency kit is not far away, says Windchimes

Windchimes Communications Apr 5, 2012 10:42 AM

Milestone Brandcom depicts Tata DOCOMO’s retail theme, ‘fitting in an entire life in a store’ with an out-of-the-box OOH campaign in Madhya Pradesh and Chhattisgarh

Priyanka Nair Apr 5, 2012 10:32 AM

Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...

Deepika Bhardwaj Apr 5, 2012 10:30 AM

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath Apr 5, 2012 9:43 AM

Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1

exchange4media Staff Apr 5, 2012 9:04 AM

Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1

exchange4media Staff Apr 5, 2012 8:27 AM

Magna Publications brings out Mandate, a new magazine targeted at men; it is the seventh magazine from Magna’s basket

Abid Hasan Apr 5, 2012 8:24 AM

Maxim Media to launch Muallim, a monthly English Islamic magazine; it is targeted at Muslim enthusiasts who want to know about Islam and its Shariah

Abid Hasan Apr 5, 2012 8:22 AM

Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR

exchange4media Staff Apr 5, 2012 8:16 AM

Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR

exchange4media Staff Apr 5, 2012 8:16 AM

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM