Date-wise News
IPL 5: Padding up for a tough fight ahead

Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit

Shanta Saikia Apr 5, 2012 1:46 PM

Guest Article: In the pink of health

With exploding usage of social media, a time when your doctor’s twitter handle is part of your emergency kit is not far away, says Windchimes

Windchimes Communications Apr 5, 2012 10:42 AM

Milestone Brandcom mounts a car on a billboard for Tata DOCOMO

Milestone Brandcom depicts Tata DOCOMO’s retail theme, ‘fitting in an entire life in a store’ with an out-of-the-box OOH campaign in Madhya Pradesh and Chhattisgarh

Priyanka Nair Apr 5, 2012 10:32 AM

Measurement beyond Likes, Fans & Comments

Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...

Deepika Bhardwaj Apr 5, 2012 10:30 AM

One more sports channel... Is there space?

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath Apr 5, 2012 9:43 AM

Malcolm Mistry turns entrepreneur; starts HR consultancy firm

Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1

exchange4media Staff Apr 5, 2012 9:04 AM

Malcolm Mistry turns entrepreneur; starts HR consultancy firm

Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1

exchange4media Staff Apr 5, 2012 8:27 AM

Magna Publications launches Mandate

Magna Publications brings out Mandate, a new magazine targeted at men; it is the seventh magazine from Magna’s basket

Abid Hasan Apr 5, 2012 8:24 AM

Islamic magazine ‘Muallim’ to be launched in May

Maxim Media to launch Muallim, a monthly English Islamic magazine; it is targeted at Muslim enthusiasts who want to know about Islam and its Shariah

Abid Hasan Apr 5, 2012 8:22 AM

ColorPlus appoints KarishmaLintas as creative AoR

Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR

exchange4media Staff Apr 5, 2012 8:16 AM

Aegis Media’s Vizeum India wins media duties of Fox Star Studios

Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR

exchange4media Staff Apr 5, 2012 8:16 AM

523 entries battle it out at IDMA 2012

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM