Date-wise News
Guest Column: Future predictions for social media in 2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:12 PM

Guest Column: Future predictions for social media in 2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:05 PM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 10, 2014 3:11 PM

Sunny Saha to step down from Turner International Asia Pacific

Sunny Saha has announced his decision to step down as Senior VP & MD of Entertainment Networks, Turner Broadcasting System Asia Pacific with effect from the end of Feb 2014

exchange4media Staff Jan 10, 2014 2:42 PM

Madison Media's Platinum Media bags Lafarge Cement biz

The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable

exchange4media Staff Jan 10, 2014 11:28 AM

Anitha Krishnan joins JWT Mumbai as Executive Business Director

In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract

exchange4media Staff Jan 10, 2014 10:20 AM

"The mobile medium is a 'Brahmastra' for a marketer"

The future of the medium lies in not just how we use the algorithm & automation, but how creatively we use the medium to capture the consumer's heart, says Mandeep Singh, MD, Brandtone

Mandeep Singh Jan 10, 2014 9:52 AM

Kannada daily Vijay Karnataka urges youth to stop adjusting

The paper seeks to turn around the “Solpa Adjust Maadi” attitude of Karnakata into a call for action against questionable governance, rampant corruption & other social evils

exchange4media Staff Jan 10, 2014 9:38 AM

Video: 2014 will be a tumultuous year; there are too many forces at play - Josy Paul

The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play

Priyanka Mehra Jan 10, 2014 9:27 AM

I don't think 2014 will be a year of stability for the broadcast industry: NP Singh

One can expect a lot of action on the distribution, regulator as well on a few fronts. There will be some turmoil, but the broadcast industry is geared for that, says the CEO of MSM Group

Priyanka Mehra and Abhinav Trivedi Jan 10, 2014 9:14 AM

JK Tyre showcases the human aspect of long journeys in latest TVC

Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living

Twishy Jan 10, 2014 8:50 AM

Guest Column: The changing rules of customer engagement in 2014

2014 will see trends such as 'Data', 'social', 'analytics', 'mobile', 'CRM' taking a step further, where consistent convergence will play the key role, says IMImobile’s Sudarshan Dharmapuri

Sudarshan Dharmapuri Jan 10, 2014 8:35 AM

Union Cabinet approves TV ratings regulatory guidelines

As per sources, the guidelines have been approved verbatim. This will set a new framework and mechanism for the operation of TV rating agencies in India

exchange4media Staff Jan 10, 2014 8:24 AM

Anitha Krishnan joins JWT Mumbai as Executive Business Director

In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract

exchange4media Staff Jan 10, 2014 8:15 AM

Effie 2013: Ogilvy, Lowe Lintas lead shortlisted case studies

Of the total 177 case studies shortlisted for Effie 2013, Ogilvy & Mather has 41 entries shortlisted, while Lowe Lintas & Partners has 31 entries shortlisted

exchange4media Staff Jan 10, 2014 8:00 AM

Sony Six bags telecast rights for India-New Zealand Series

The channel will telecast five ODIs and two Test matches. The series will be held in New Zealand from January 19, 2014 to February 18, 2014

exchange4media Staff Jan 10, 2014 7:59 AM

There will be no COO in MSM for now: NP Singh

Singh had earlier indicated that he is keen to work with the management team directly and added that this new structure is likely to be sustained for some time

Priyanka Mehra and Abhinav Trivedi Jan 10, 2014 7:57 AM

Is IBN7's Ashutosh joining AAP?

Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Editor

exchange4media Staff Jan 10, 2014 7:55 AM

Week 1 ratings: Colors, Life OK & Sony Entertainment TV see fall in viewership

As per the TVT data sourced from TAM subscribers for Week 1 of 2014, all major GECs continued to register growth in viewership, except Colors, Life OK & Sony TV

exchange4media Staff Jan 10, 2014 7:54 AM