Date-wise News
Gopal joins in from Diligent Media Corporation (DNA), where he was Vice-President. He brings on board over 20 years of rich experience in media sales
exchange4media Staff Feb 25, 2014 7:02 PM
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 10:21 AM
Regulation 101 would tell us that a channel can't get away just being a regurgitator, much less become a platform for wide dissemination of false & defamatory statements, says Rohit Bansal in his weekly column
Rohit Bansal Feb 25, 2014 9:53 AM
According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger
Gunjan Verma Feb 25, 2014 9:23 AM
The channel will sport a new logo along with dual tagline of 'We Report to You' / 'Fikra Aapki'. The programme line-up has also been spruced up to cover a range of topics
Abid Hasan Feb 25, 2014 9:11 AM
As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth
Abid Hasan Feb 25, 2014 8:55 AM
According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 8:28 AM
The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector
Abhinna Shreshtha Feb 25, 2014 8:22 AM
Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives
Sonam Gulati Feb 25, 2014 8:09 AM
The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona
Abhinna Shreshtha Feb 25, 2014 8:01 AM
The new entity will be known as 22feet Tribal Worldwide and will be a part of the DDB Mudra Group
exchange4media Staff Feb 25, 2014 7:59 AM
