Date-wise News
Rakesh Gopal joins Businessworld as Director, Sales & Marketing

Gopal joins in from Diligent Media Corporation (DNA), where he was Vice-President. He brings on board over 20 years of rich experience in media sales

exchange4media Staff Feb 25, 2014 7:02 PM

Ventures Advtg bags creative & media duties of Shipping Corporation of India

The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports

Abhinna Shreshtha Feb 25, 2014 10:21 AM

#FutureProof: No channel is safe even if merely regurgitating an allegation!

Regulation 101 would tell us that a channel can't get away just being a regurgitator, much less become a platform for wide dissemination of false & defamatory statements, says Rohit Bansal in his weekly column

Rohit Bansal Feb 25, 2014 9:53 AM

'Added reach' is what print media should aim for: Peter Masson

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

News Express returns in a new avatar & with new tag line from today

The channel will sport a new logo along with dual tagline of 'We Report to You' / 'Fikra Aapki'. The programme line-up has also been spruced up to cover a range of topics

Abid Hasan Feb 25, 2014 9:11 AM

Regional markets to put print industry in an upward trajectory: Manish Tewari

As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth

Abid Hasan Feb 25, 2014 8:55 AM

"Innovation is about creation of new economic value through breakthrough ideas

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Ventures Advtg bags creative & media duties of Shipping Corporation of India

The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports

Abhinna Shreshtha Feb 25, 2014 8:28 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati Feb 25, 2014 8:09 AM

WhatsApp to introduce voice calling in Q2 2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha Feb 25, 2014 8:01 AM

DDB announces acquisition of 22feet in India

The new entity will be known as 22feet Tribal Worldwide and will be a part of the DDB Mudra Group

exchange4media Staff Feb 25, 2014 7:59 AM