News Express returns in a new avatar & with new tag line from today

The channel will sport a new logo along with dual tagline of 'We Report to You' / 'Fikra Aapki'. The programme line-up has also been spruced up to cover a range of topics

e4m by Abid Hasan
Updated: Feb 25, 2014 9:11 AM
News Express returns in a new avatar & with new tag line from today

News Express is re-launching in its new avatar today (February 25, 2014). The channel will be sporting a new logo along with dual tagline of ‘We Report to You’ / ‘Fikra Aapki’, which seeks to communicate that the channel will be pro-people and take up stories that affect the lives of the common people.

The channel is re-launching with the report titled ‘Operation Prime Minister’ which goes on air on February 25 at 7 pm.

Talking to exchange4media, Vinod Kapri, CEO and Editor-in-Chief, News Express said, “This is only the beginning; News Express is coming up with most unique and out-of-the-box programming as its takes new shape. ‘Namaskar India’ will be 2 hour morning show with content which will be useful for whole day of its viewers.”

Kapri further said, “More surprises are in store for viewers as News Express will have a visually challenged reporter Kamal Prajapati for the first time on world news television.”

The channel’s new programme line-up includes ‘Desh Janana Chahta Hai with Nishant Chaturvedi’ at 5 pm, which will be followed by ‘Rajniti Black and White with Navin Kumar’ at 6 pm.

‘Express Election Exchange with Satish K Singh & Nishant Chaturvedi’ will air from Monday to Friday at 7 pm. At 8 pm, Kapri will present ‘RajShastra’. ‘The New(s) Rebel – Ek Awaz Tark ki with Satish K Singh’ will be aired at 9 pm. News bulletin ‘Aaj Ke Mukhya Samachar with Nishant Chaturvedi’ will be aired between 10 pm and 11 pm.

Weekends will see a host of different shows. First on the block is the show titled ‘Udaan’, which will be anchored by Laxmi, a survivor of a horrific acid attack on whose petition the Supreme Court directed Central and State Governments to form guidelines on sale and purchase of acid.

News Express is now available on Tata Sky, Dish TV and Videocon d2h DTH platforms as well all other major cable networks.

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