Date-wise News
Grundfos India partners with NDTV for campaign on energy efficiency

Named ‘Mission Energy’, the campaign aims to create awareness about the importance of saving energy and to provide ideas to conserve energy

exchange4media Staff Mar 25, 2014 5:36 PM

Outbrain inks strategic partnership with TIL to power content discovery in India

Outbrain’s Engagewill be used across desktop, tablet &mobile devices on all of Times Internet’s web properties, including The Times of India, Economic Times and Indiatimes, a reach of over a billion monthly readers

exchange4media Staff Mar 25, 2014 4:04 PM

Affle launches ad2campaign, a data centric mobile marketing platform

ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing

exchange4media Staff Mar 25, 2014 3:35 PM

Renton D'Sousa puts in his papers as Triton CEO

D'Sousa has been with the agency for close to 12 years. His next destination is not known. Prior to Triton, D'Sousa was Creative Head of a few units at Lintas Mumbai

exchange4media Staff Mar 25, 2014 11:42 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

Youth Quotient: It's a constant adrenaline rush: Sheetal Goel

My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM

Deepa Balasubramanian Mar 25, 2014 9:13 AM

#FutureProof: Go get yourself a Klout score

While Klout isn't 100% accurate for everyone on the planet, it's a fast-emerging currency of digital influence and gives a user a measure of digital self-worth

Rohit Bansal Mar 25, 2014 8:59 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Network18 and Google to organise hangout with politicians

Network18 & Google have announced a joint initiative to help connect prominent politicians with voters across the country. The partnership involves a series of Google Hangouts with politicians, titled 'In Conversation'

exchange4media Staff Mar 25, 2014 7:54 AM

Hunter Douglas India launches interactive initiative through a portal

Christened the Hunter Douglas Designers Club, the dedicated web-portal provides priority and personalised services to the registered interior designers

exchange4media Staff Mar 25, 2014 7:52 AM

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

BARC conducts workshops for broadcasters on Watermark Technology

The workshop, held countrywide for broadcast engineers from March 18 to 21, was conducted by technical experts from BARC's technical partners

exchange4media Staff Mar 25, 2014 7:49 AM

Are CMOs moving fast enough or do they need a turbo boost?

Vasantha V Kumar, Director, Marketing & Communications, India & South Asia, IBM gives a different spin to the concept of reinventing brands by challenging CMOs to step up their game and transform themselves to digital pacesetters

Aditi Raval Mar 25, 2014 7:47 AM

We need to craft brands for the connected world: Hemant Bakshi

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM

Building loyalty, the Croma way

Croma, the consumer durable and electronic retail arm of the Tata Group, has grown to be a major player in less than a decade. Ajit Joshi, CEO & MD, Infiniti Retail talks about the brand's success strategy at Pitch CMO Summit 2014

Simran Sabherwal Mar 25, 2014 7:42 AM

Taproot India appoints Priyanka Rishi as General Manager

With more than 16 years in the business, Rishi in her earlier journey has had long stints with Ogilvy and JWT and brings with her cross category experience

exchange4media Staff Mar 25, 2014 7:35 AM