Grundfos India partners with NDTV for campaign on energy efficiency

Named ‘Mission Energy’, the campaign aims to create awareness about the importance of saving energy and to provide ideas to conserve energy

e4m by exchange4media Staff
Updated: Mar 25, 2014 5:36 PM
Grundfos India partners with NDTV for campaign on energy efficiency

Grundfos Pumps India and NDTV have launched ‘Mission Energy’, a campaign to create awareness about the importance of saving energy and to provide ideas to conserve energy. The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.

In order to meet India’s growing energy demand, it is important to not only increase electricity-generating capacity, preferably through renewable sources, but also use energy efficiently. Energy conservation and energy generation go hand in hand.

In the light of this, Mission Energy will actively engage with the country’s leading experts, policy makers, conservationists, leading industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation.

Commenting on the initiative, Ranganath NK, Managing Director, Grundfos India said, “At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause.”

Speaking about the campaign, Vikram Chandra, Group CEO, NDTV said, “Over the years, NDTV’s programming has brought focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign, we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the 'Mission Energy' initiative to promote energy efficiency across the nation.”

As part of this inclusive campaign, NDTV, in association with CII, will conduct the Mission Energy Challenge to demonstrate how an organisation/ individual through small but focused efforts can make a difference to the Planet Earth. A hundred participants across four user categories – manufacturing companies, commercial buildings, educational institutes and residential homes would be involved in this challenge. 

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