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In week 38 (September 13 – 19, 2015) according to TAM ratings of Hindi GEC shows, Yeh Hai Mohabbatein moved to No.1 spot, followed by Kumkum Bhagya which dropped to No.2 spot. Colors’ shows Swaragini, Meri Aashiqui Tumse Hi and Sasural Simar Ka occupy No.3, 4 and 5 spots respectively
PM’s pet project ‘Make In India’ has been the centre-piece of economic reforms and much has been done to establish India as a manufacturing powerhouse. But the scale and nature of infrastructure and policy hurdles are not likely to be overcome any time soon
"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack
Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation
Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro
It is a repeat of the PM's Madison Square Garden event with netizens lapping up every word of his Allphones Arena speech in Sydney, Australia
With the launch of its clutter-breaking smartphone Passport and a redefined roadmap, BlackBerry attempts to rewrite its story
The great debate between the current and former Finance Ministers telecast by Headlines Today and moderated by Karan Thapar set Twitter conversations rolling
A 2-minute film by MD of Conde Nast India Alex Kuruvilla & director Vinil Mathew shows how domestic abuse can be addressed at early stages by changing the way we raise boys
Read flipkart news & snapdeal news. Research shows while Flipkart marched ahead of Snapdeal in terms of mentions and buzz on social media platforms.
Mike Cooper, CEO, Worldwide, PHD, talks about gamification in terms of brands, society, business & PHD's inventive and collaborative gamified global planning system, Source
In a fireside chat at exchange4media Conclave, Dominic Proctor, President, GroupM Global, talks about swift execution of ideas as opposed to prolonged debates, the convergence and integration of specialist areas, technology being a catalyst to creativity, and more...
Tailored to address young Indians and Americans, peppered with references to India's strengths and his own rise to eminence from humble moorings, the PM's speech touched all the right chords with the 20,000 attendees at Madison Square Garden in New York and netizens around the world
Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave
John Sheehy, President, Global Operations, Starcom Mediavest will share his views on 'Staying Ahead of #WhatsNext in Media' & Vishnu Mohan, CEO, Havas Media APAC will talk about 'Marketing: As good as it gets - Tryst With Technology’ at the 2014 edition of the Conclave
Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity
Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands
Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium
DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to
The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?
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