Date-wise News
 R K Arora steps down as Group CEO, News X

The move comes in wake of ITV network’s aggressive market strategy, including their entry into the English news television business through the acquisition of News X

exchange4media Staff Dec 10, 2014 4:02 PM

Divya Bhaskar's initiative saves woman and family

Divya Bhaskar was the first to speak to the lady and bring her condition to light

exchange4media Staff Dec 10, 2014 3:43 PM

 Sandeep Lakhina joins Mint as Business Head

Lakhina brings over 22 years of experience in Marketing, Sales, & Business Operations across various industries

exchange4media Staff Dec 10, 2014 12:48 PM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Sony focuses on a way back to winning audience's heart

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado Dec 10, 2014 9:58 AM

EngageClick integrates AI with advertising for personalised ad experience in real time

Big data, machine learning, and cognitive science technologies help brands personalize mobile, online, and smart TV ads on the Fly

exchange4media Staff Dec 10, 2014 9:31 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Our biggest focus is on premiumisation through innovation: Bhavesh Somaya

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval Dec 10, 2014 8:34 AM

Radio ad spends in South expected to end on a high note in Q3

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

Google Online Shopping Festival kicks off today

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM