Date-wise News

The move comes in wake of ITV network’s aggressive market strategy, including their entry into the English news television business through the acquisition of News X

exchange4media Staff 10-December-2014

Divya Bhaskar was the first to speak to the lady and bring her condition to light

exchange4media Staff 10-December-2014

Lakhina brings over 22 years of experience in Marketing, Sales, & Business Operations across various industries

exchange4media Staff 10-December-2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado 10-December-2014

Big data, machine learning, and cognitive science technologies help brands personalize mobile, online, and smart TV ads on the Fly

exchange4media Staff 10-December-2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval 10-December-2014

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian 10-December-2014

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh 10-December-2014

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