Date-wise News
 R K Arora steps down as Group CEO, News X?blur=25

The move comes in wake of ITV network’s aggressive market strategy, including their entry into the English news television business through the acquisition of News X

exchange4media Staff Dec 10, 2014 4:02 PM

Divya Bhaskar's initiative saves woman and family?blur=25

Divya Bhaskar was the first to speak to the lady and bring her condition to light

exchange4media Staff Dec 10, 2014 3:43 PM

 Sandeep Lakhina joins Mint as Business Head ?blur=25

Lakhina brings over 22 years of experience in Marketing, Sales, & Business Operations across various industries

exchange4media Staff Dec 10, 2014 12:48 PM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Sony focuses on a way back to winning audience's heart?blur=25

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado Dec 10, 2014 9:58 AM

EngageClick integrates AI with advertising for personalised ad experience in real time?blur=25

Big data, machine learning, and cognitive science technologies help brands personalize mobile, online, and smart TV ads on the Fly

exchange4media Staff Dec 10, 2014 9:31 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Our biggest focus is on premiumisation through innovation: Bhavesh Somaya?blur=25

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval Dec 10, 2014 8:34 AM

Radio ad spends in South expected to end on a high note in Q3?blur=25

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

Google Online Shopping Festival kicks off today?blur=25

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM