Date-wise News
Curry-Nation's Ice Bucket Challenge

After Curry-Nation's Co-founder Priti Nair initiated the ALS Ice Bucket Challenge for the advertising fraternity and nominated K V Sridhar, Chief Creative Officer, SapientNitro, he has happily agreed to take part

exchange4media Staff Aug 25, 2014 10:05 AM

No takers for programmatic buying?

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

Are we future-ready? Global thought leaders forecast future marketing trends @exchange4media conclave 2014

Global thought leaders speak on the confluence of marketing & technology at exchange4media Conclave 2014, centred around the theme, 'Marketing: The Future Is

Aditi Raval Aug 25, 2014 9:55 AM

Forget IRS 2013, countdown begins for Q1, 2014

The dust is yet to settle on the revalidation of IRS 2013, but the industry is warming up to IRS 2014 with MRUC reportedly ready with the Q1 data

Abid Hasan Aug 25, 2014 9:16 AM

Making Big Data work for brands in India

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh Aug 25, 2014 8:14 AM

Cinthol Confidence+ presents a new experience for the go-getter young India

The campaign by Creativeland Asia positions Cinthol Confidence+ as a complete health soap for young India which is fearless and infused with energy to achieve their aspirations, undaunted by challenges, under the lens of 'Alive is Awesome,' Cinthol's brand promise

exchange4media Staff Aug 25, 2014 8:11 AM

Brands up their marketing spends by 25-30% for Onam

With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore

Deepa Balasubramanian Aug 25, 2014 8:08 AM

Savvy Dilip joins ITV Network as Group Chief Marketing Officer

Prior to this, Dilip was Co-founder & COO of Vigovea Media, a consumer focused digital media company. She was also the Vice President, Marketing at TV18 where she was responsible for the marketing operations of CNN-IBN & IBN7

exchange4media Staff Aug 25, 2014 8:05 AM