Date-wise News
Uday Shankar elected as President of The Indian Broadcasting Foundation

The IBF Board also elected Punit Goenka as Vice President - Measurement, N P Singh as Vice President – Distribution, Rajat Sharma as Vice President – Strategic Affairs and Rahul Johri as Treasurer

exchange4media Staff Sep 11, 2014 5:56 PM

RB appoints McCann World Group for projects on Dettol in India

Havas WW will continue to be the Agency on Record for Dettol in India and globally

exchange4media Staff Sep 11, 2014 4:43 PM

Ellana Lee promoted as Senior Vice President, CNN International

Lee was VP and MD of CNN International APAC before the elevation. While continuing to manage CNN's editorial operation across APAC, Lee will also be charged with developing CNN International's business operations worldwide from the Asia headquarters in Hong Kong

exchange4media Staff Sep 11, 2014 3:24 PM

59 journalists awarded Ramnath Goenka Award for Excellence in Journalism

NDTV 24X7's Sreenivasan Jain won the Journalist of the Year award for 2012. Surbhi Khyati of The Indian Express won the award for Investigative Reporting (Print) for 2011; Sanjiv Sinha Memorial Award for Excellence in Reporting (Print) went to Appu Esthose Suresh of The Indian Express

exchange4media Staff Sep 11, 2014 1:33 PM

Publicis Groupe, Adobe team up to deliver always-on global marketing platform

Available to all agencies in the Publicis Groupe network, the end-to-end marketing management platform will be anchored in VivaKi as an open framework

exchange4media Staff Sep 11, 2014 12:48 PM

Carat Media wins media mandate for retail brand Shaze

Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office

exchange4media Staff Sep 11, 2014 11:31 AM

Gautam Bhanot joins NewsX as National Revenue Head

Bhanot will be responsible for the overall sales and revenue generation of the channel. He joins NewsX from Network18, where he had a stint of nine years

exchange4media Staff Sep 11, 2014 11:19 AM

Star Plus to debut the promo for 'Satyamev Jayate' exclusively on Twitter

Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo release using 'Flock to Unlock' card on Twitter

exchange4media Staff Sep 11, 2014 11:04 AM

Will Twitter Analytics drive advertisers away from paid promotions?

No, say industry experts, who give a thumbs up to the analytics tool that has turned the platform into a one-stop solution for both organic campaigns and paid promotions

Abhinn Shreshtha Sep 11, 2014 10:02 AM

Will Apple's gamble with iPhone 6 pay off in India?

The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?

Aditi Raval Sep 11, 2014 9:14 AM

exchange4media partners with Contract to launch Indian Marketing Awards 2014

As exchange4media launches India's first marketing awards, it joins hands with Contract Advertising to create a campaign that celebrates the value a marketer creates for the consumer and the business by being innovative and effective

exchange4media Staff Sep 11, 2014 8:34 AM

'Price' and 'Preorder' become buzzwords in Apple's social media blitzkrieg

Hours before the official launch, fans and observers took to social media to share their excitement and to speculate about the iPhone 6 and Apple Watch and their prices

Ankur Singh Sep 11, 2014 8:17 AM

Will Twitter Analytics drive advertisers away from paid promotions?

No, say industry experts, who give a thumbs up to the analytics tool that has turned the platform into a one-stop solution for both organic campaigns and paid promotions

Abhinn Shreshtha Sep 11, 2014 8:11 AM

I&B Minister Prakash Javadekar assures digitisation is on track

Javadekar announced at a meeting of the Indian Broadcasting Federation that the process will meet its new deadline of December 2015

Abid Hasan Sep 11, 2014 8:05 AM

Marketers expect more bang for every advertising buck this festive season

With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales

Abid Hasan Sep 11, 2014 8:01 AM