Gautam Bhanot joins NewsX as National Revenue Head

Bhanot will be responsible for the overall sales and revenue generation of the channel. He joins NewsX from Network18, where he had a stint of nine years

by exchange4media Staff
Published - Sep 11, 2014 11:19 AM Updated: Sep 11, 2014 11:19 AM
Gautam Bhanot joins NewsX as National Revenue Head

ITV Network has roped in Gautam Bhanot as National Revenue Head for NewsX news channel. Bhanot will be responsible for the overall sales and revenue generation of the channel. He will be focused on growing the top line, while creating new revenue streams and opportunities, and in turn significantly contributing to the overall growth of the ITV Network.

Bhanot has more than 16 years of experience across leading media companies in revenue maximisation, inventory management and market development. He joins NewsX from Network18, where he had a stint of nine years, his last position being National Sales Head for CNN-IBN. Prior to this, he was Vice President – Sales, heading revenue generation for CNN-IBN, CNBC-TV18 and CNBC-AWAAZ, for the North region. Bhanot has also worked with The Times of India and Economic Times and the Tej Bandhu Group.

“Gautam brings with him a wealth of knowledge and expertise that will be invaluable in unlocking the potential value of Brand NewsX,” said Kartikeya Sharma, Managing Director, ITV Network. “I am confident that Gautam, with his in depth understanding of media sales combined with his dynamism and leadership as a sales professional, will be a great asset to the organisation.”

RK Arora, Group CEO, ITV Network said in an official communiqué, “We are delighted to have Gautam on board at this exciting time of growth and expansion at ITV Network. We are certain that his experience and understanding of the business will benefit NewsX as we strive to continue to be the market leader in English news genre, in line with ITV Network’s objective of becoming India’s profitable and largest TV news network.”

On his new role, Bhanot said, “I believe the industry is going through a transformational phase wherein programming formats, news consumption patterns, technology platforms all are evolving and hence the opportunity to learn and contribute is immense. My agenda will be to enhance the offerings of NewsX and partner with new and existing clients, to deliver delight and grow the revenue stream.” 

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