Date-wise News
BARC ratings: Colors retains its lead at No.1; Star Plus stays at No.2 despite a rise in ratings in week 37

Colors’ ratings grew to 414 million in week 37 from 386 million last week. Star Plus increased to 381 million from 370 million last week

exchange4media Staff Sep 25, 2015 6:01 PM

IDFC Bank announces Board of Directors ahead of launch

The nine member board will include former Union Home Secretary Anil Baijal as the Non-Executive Chairman and Dr. Rajiv Lall as the Executive Vice Chairman and Managing Director

exchange4media Staff Sep 25, 2015 5:57 PM

Manish Thirumulpad as the VP and Head of MSLGROUP, Bengaluru

Thirumulpad has worked closely with marquee clients across various verticals such as IT, Energy, Healthcare, E-Commerce, Realty, BFSI, Travel & Hospitality, Telecom, and HR

exchange4media Staff Sep 25, 2015 5:13 PM

TAM ratings: Colors continues to grow its leadership at No.1 spot; Star Plus' ratings continues to drop

In week 38 (September 13 - 19, 2015) of the Hindi GEC Universe TAM data saw Colors retain its lead at the No.1 spot. Star Plus on the other hand saw its ratings continue to decline at No.2 spot

exchange4media Staff Sep 25, 2015 3:01 PM

Saavn adds former Vodafone CEO Arun Sarin as Investor and Strategic Advisor

Saavn announced a 10x increase in daily active users in India since 2014, a new average of a quarter billion streams per month, and a catalog of 20 million tracks

exchange4media Staff Sep 25, 2015 2:42 PM

Viacom18 appoints Monika Shergill as Content Head of Viacom18 Digital Ventures

Prior to joining Viacom18 Digital Ventures, Shergill has held various leadership positions with Star India, Sony Entertainment Television, Zee Telefilms and SAB TV

exchange4media Staff Sep 25, 2015 2:36 PM

Murdochs to host PM Modi during his New York trip later this week

It is likely that Star India CEO Uday Shankar will also be a part of the meeting

exchange4media Staff Sep 25, 2015 2:23 PM

Rupert Murdoch takes to Twitter to praise PM Modi

In a meeting with CEOs of the top media houses, PM Modi was appreciated for “energetic and dynamic leadership.” They were enthusiastic about the digital transformation that is taking place in India through the 'Digital India' initiative

exchange4media Staff Sep 25, 2015 1:08 PM

Raju Sarin joins as Head of Mogae Plus

Sarin was most recently working as Senior Advisory Consultant at Entertainment News Communication Group ENC. He will be joined by Sonali Ayyer as Head of West and South operations of Mogae Plus, the sales division of Mogae Media

exchange4media Staff Sep 25, 2015 12:21 PM

Rediffusion Y&R elevates Spandan Mishra to Head- Strategic Planning

Prior to this promotion, Mishra was Partner- Strategic Planning, for the agency

exchange4media Staff Sep 25, 2015 10:41 AM

Publicis Groupe bags global media mandate of Citibank

The Publicis Groupe has bagged the global media mandate on the back of a global media review which was initiated in May

exchange4media Staff Sep 25, 2015 9:07 AM

Carat wins media duties of MTS

The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards of Rs 50 crore

Priyanka Mehra Sep 25, 2015 9:00 AM

MY FM expands into Maharashtra with Rs 24 crore investment

DB Corp has expanded its radio footprint as it enters Maharashtra by spending nearly Rs 24 crore for 9 new frequencies. It has now extended its reach to 31 cities across North and West India

Abhinn Shreshtha Sep 25, 2015 8:53 AM

TAM ratings: Yeh Hai Mohabbatein takes top spot among Hindi GEC shows in week 38

In week 38 (September 13 – 19, 2015) according to TAM ratings of Hindi GEC shows, Yeh Hai Mohabbatein moved to No.1 spot, followed by Kumkum Bhagya which dropped to No.2 spot. Colors’ shows Swaragini, Meri Aashiqui Tumse Hi and Sasural Simar Ka occupy No.3, 4 and 5 spots respectively

Aditi Raval Sep 25, 2015 8:43 AM

Passing with flying 'Colors', the channel cements its No. 1 position

Colors has emerged as a clear leader in the Hindi GEC space after taking the No.1 spot for three out of the last four weeks. Star Plus on the other hand has seen its ratings decline despite a few signs of resurgence

exchange4media Staff Sep 25, 2015 8:17 AM

Guest Column: Using Google to Market your brand? Get your Math right! - Maheshwer Peri

The benchmarks set by Google for its scale, size, credibility and transparency can be countered by equally strong portals with everything Google offers, backed by strong content/product oriented niche portals, finds Maheshwer Peri

Maheshwer Peri Sep 25, 2015 8:10 AM

Amazon India allays fears of hesitant customers in its latest TVC

The campaign 'Try Toh Kar' conceptualised by Orchard Advertising, addresses the fears and inhibitions of customers who may have reservations about online shopping

Sarmistha Neogy Sep 25, 2015 8:04 AM

Sociomantic releases in-app advertising suite

The AppKit, Sociomantic's proprietary software development kit, enables e-commerce companies with mobile apps to execute programmatic display campaigns for four distinct objectives

exchange4media Staff Sep 25, 2015 8:01 AM

Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh Sep 25, 2015 7:59 AM

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