Publicis Groupe bags global media mandate of Citibank
The Publicis Groupe has bagged the global media mandate on the back of a global media review which was initiated in May
Citibank has consolidated its media mandate with the Publicis Groupe globally, on the back of a global media review which was initiated in May. The incumbent agency on the account is MEC from the WPP group which handled Citibank’s media mandate in a few international regions as well as India.
The ‘One Citi’ global team from the Publicis umbrella has won media mandate.
Media reports estimate that the brand’s global media spends are around $450 million annually.
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