The offer will be valid for 3 months, starting 10th April 2018, Citibank credit card customers will get access to the extensive video library of Hotstar Premium and an exclusive cashback for 6 months.

exchange4media Staff 17-April-2018

The Publicis Groupe has bagged the global media mandate on the back of a global media review which was initiated in May

exchange4media Staff 25-September-2015

The Nasscom Martech Confluence 2015 held in Mumbai yesterday saw an interesting panel discussion on the changing relations between the IT and marketing teams within a brand. The panel was headed by Jim Walsh, CTO of GLobalLogic and consisted of Shridhar Iyer of Citibank, Jyotsana Makkar of Microsoft, Abraham Alapatt of Thomas Cook India

exchange4media Staff 04-September-2015

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff 12-August-2015

The India leg of Citibank's global media review which was initiated in May is said to be currently underway, indicate industry sources. MEC currently handles media duties for the brand in India

exchange4media Staff 24-July-2015

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan 24-September-2013

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

With the communication explosion that is taking place, the line between various media is diminishing. Brands need to focus on the message rather than obsess with a 360-degree campaign

Gunjan Verma 13-September-2013

Piparaiya, who had joined Aviva in 2009 as Dir, Bancassurance & Biz Partnerships, will now take on additional responsibilities for the mktg function

exchange4media Staff 05-February-2013

The innovative Twitter based engagement brought alive Citibank’s ‘Dil V/s Bill’ no-extra-cost EMI campaign during the festive season

exchange4media Staff 01-December-2012

This campaign is the only Banking, Financial Services and Insurance industry entry to feature in the list of 20 most innovative campaigns across the world

exchange4media Staff 05-September-2012

Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. JCDecaux executed the campaign

exchange4media Staff 06-August-2012

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia 02-May-2012

DNA held the fifth season of what is popularly known as ‘DNA T20’ amongst top media agencies in Delhi on March 31, 2012

exchange4media Staff 02-April-2012

Deep Kalra, Founder & CEO,, lists the key highlights of the digital industry in 2011 and the changes expected in 2012

Deep Kalra 12-January-2012

&nbsp;<span style="font-family: Calibri, sans-serif; font-size: 15px" class="Apple-style-span">Standard Chartered Consumer Banking announced it has appointed seasoned international banker Sanjeeb Chaudhuri as Regional Head, South Asia and as Group Chief Marketing Officer for Consumer Banking.</span> <p class="MsoNormal"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-fareast-language: KO; mso-bidi-language: TH; mso-ansi-language: EN-US"><o:p></o:p></span>

exchange4media Mumbai Bureau 08-June-2011