Date-wise News
Myntra signs up iProspect Communicate 2 for Google Analytics Premium

Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP)

exchange4media Staff Sep 23, 2014 7:37 PM

Visa launches new ‘Pay with Confidence’ marketing campaign in India

The new campaign has been created by BBDO and is targeted towards Visa Debit cardholders in Tier II and III cities, who are helping to drive the significant growth of e-commerce in India

exchange4media Staff Sep 23, 2014 7:12 PM

Publicis Capital appoints Sreekumar Balasubramanian as SVP

Over the years Balasubramanian has worked with eminent agency networks like Leo Burnett, Lowe, Rediffusion and W+K, where he has worked on categories like Food and Beverages, Automotive, Telecom, Retail and Services

exchange4media Staff Sep 23, 2014 6:54 PM

Award-winning journalist Simon Barnes joins ESPN

Barnes will write about a wide variety of sports including football, cricket, rugby, golf, for ESPN.co.uk, ESPN FC and ESPN Cricinfo. Barnes will also contribute to The Cricket Monthly, the digital magazine from the editorial staff of ESPN Cricinfo

exchange4media Staff Sep 23, 2014 6:45 PM

WPP acquires Teein, a leading social media agency in China

In 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million. The agency employs approximately 170 people. Key clients include Danone, Estee Lauder, Google, Lenovo, SAP and Unilever

exchange4media Staff Sep 23, 2014 6:28 PM

WPP, Xaxis and AppNexus announce strategic transaction

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM

Technology meets creativity @ exchange4media Conclave 2014

Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity

Aditi Raval Sep 23, 2014 8:56 AM

Rajiv Verma completes one decade at HT Media

In his stellar stint as CEO, he has launched successful brands under HT Media such as Mint, Shine, Fever 104

exchange4media Staff Sep 23, 2014 8:44 AM

Bravehearts honoured at India TV's Salaam India awards

India TV honoured the bravehearts of the nation in the second edition of 'Salaam India Awards' at a dazzling ceremony in the Capital

exchange4media Staff Sep 23, 2014 8:37 AM

ShopClues launches maiden ad campaign

The TVC created by Enormous Brands positions ShopClues as marketplace for the masses & reinforces the proposition of offering widest selection of products at lowest-possible "wholesale rate"

exchange4media Staff Sep 23, 2014 8:23 AM

Ready-to-cook brands storm Indian kitchens with customised flavours and health tag

Multi-tasking homemakers keen to reinforce their roles as the family's nurturer drive the segment that is poised to grow by 20-25 per cent in the next five years

Deepa Balasubramanian Sep 23, 2014 8:20 AM

August upswing in consumer mood to power festive ad spends on TV

Auto, e-commerce and mobile sectors line up launches to leverage the buoyancy in the economy as wholesale inflation drops to lowest in five years

Collin Furtado Sep 23, 2014 8:12 AM

JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards

Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year

Deepa Balasubramanian Sep 23, 2014 8:07 AM

Latest from HT-TOI war rooms: An animated crybaby and a half-baked cake

Both newspapers quote relevant IRS and ABC figures to claim leadership, both are correct but with different parameters

Abid Hasan Sep 23, 2014 8:01 AM

Vinita Bali leads high profile jury for Indian Marketing Awards 2014

Jury members include Amarnath Ananthanarayanan, Amit Burman, Prema Sagar, Ranjan Kapur, Sangeeta Pendurkar, Thomas Puliyel and Vijay Subramaniam

Ankur Singh Sep 23, 2014 7:58 AM