JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards

Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year

e4m by Deepa Balasubramanian
Updated: Sep 23, 2014 8:07 AM
JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards

Winners of ADEX 2013 for excellence in communication and media, organised by the Ad Club Hyderabad, were felicitated at a ceremony held at Taj Deccan, Hyderabad on September 19, 2014.

A total of 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year.

JWT Mindset was the biggest winner of the night, taking home a total of 12 metals including eight golds and four silvers. JWT Mindset also won the Agency of the Year, Best Continuing Campaign of the Year for Chirec International School, Copywriter of the Year for AP Tourism and Art Director of the Year. The other notable brands for whom JWT Mindset won the awards are Mintop (Dr Reddy’s), Botanika, Charminar (HIL) and Orient Electricals.

Speaking on the win, Ram Gedela, Managing Director, JWT Mindset said, "The awards reiterate that we are the best creative agency in Hyderabad and another area where we win for our brands reinforcing the faith clients have in us.”

Janrise Advertising was the second agency that bagged 11 awards including seven golds, four silvers for Fiziken, U Telecom, Mulpuri Aqua, GVK One and Nagarjuna College. Photographer of the Year award was awarded to Janrise Advertising.

Chaitanya Boyapati, Managing Director, Janrise Advertising said, “The team has been constantly focusing on ideas which reap and the company has believed the same. For us, the core objective lies helping our clients drive sales from ideas and the campaigns that we deliver. Clients stay with us only when our ideas work for them.”  

The third winner was Doo Creative with a haul of 11 metals including four golds and seven silvers for Sakshi Media Group, Women’s World, North Star Homes, Shree Nikethan, Vasavi Group, Dry Fruitz Basket and ISB. Illustration of the year was also awarded to Doo Creative.

T V Prasad, Managing Director, Doo Creative said, “Last year, we were 'Agency of the Year', and this year we bagged 11 metals. It's fantastic to win consistently at ADEX. Have added many a new client in the last couple of months, and with this recognition, we look forward to great days ahead.”

Speaking about his association with ADEX, Nitin Mulay, President, Ad Club Hyderabad said, “I have been associated with the Ad Club for over 20 years. Seen and worked with many stalwarts. It’s a great honour and a matter of pride for me to be elected as the President. For the next year, we want to encourage more local agencies to participate and showcase their work. Definitely make the show bigger and better.”

About this year's entries, Mulay added, “The quality of entries this year was better than the previous years. The emergence of smaller creative outfits shows a very promising future for advertising in Hyderabad. Happy to see younger talent getting attracted towards advertising”

The entries were adjudged by some of the bigwigs from the communications business, led by K V Sridhar of Sapient Nitro, Thomas Xavier of Orchard Advertising and R Sridhar of Brand-Comm.

This year ADEX saw special jury award as the jury felt some of the works were exceptionally good and deserved a special mention.

ADEX 2013-Advertising Club, Hyderabad Winners
S.No. Winner Clinet  Rank
1.   Press- Product
  DOO Creative Sakshi Media Group Gold
  DOO Creative Sakshi Media Group Silver
2.   Service
  JWT Mindset Shri Shakti Schools ( CHIREC ) Gold
  JWT Mindset Hamstech Silver
3.   Retail
  Janrise Advertising Fiziken Gold
  DOO Creative Women's World Silver
4.   Corporate
  The Filmery  Srini Food Park Gold
  OTS Advertising International Paper Silver
5.   Real Estate
  JWT Mindset Botanika Gold
  DOO Creative North Star Homes Silver
6.   Public Service
  Janrise Advertising U Telecom Gold
  Priyadarshini Vishaka Industries Silver
7.   Recruitment
  Janrise Advertising Mulpuri Aqua Gold
8.   Rural
  No Award    
9.  Regional Language
  DOO Creative Shree Nikethan Silver
10.   Unpublished
  Janrise Advertising GVK One Gold
  Janrise Advertising Mulpuri Aqua Silver
11.   TVC
  JWT Mindset Orient Electrical Gold
  JWT Mindset HIL Silver
12.   Corporate Film
  Associated Project 511 Gold
13.   Radio
  JWT Mindset Airtel- Kerala Silver
14.   Hoardings
  Clarion Ad Media Grocery Click Silver
15.   Exhibition Stalls
  DOO Creative Vasavi Group Gold
  Janrise Advertising Nagarjuna College Silver
16.  Poster- Product/ Service/Others
  Priyadarshini Dr. Reddy's Gold
  Black Sheep CVR Gold
  Priyadarshini Infionic Inc Silver
  White Brabding & Thoughts Hyatt Silver
  DOO Creative Dry Fruitz Basket Silver
17.  Danglers, Streamers, Stickers etc
  JWT Advertising Dr. Reddy's- Haircare Initiative Gold
  Janrise Advertising Mulpuri Aqua- Fish n Fish Silver
18.  Leaflets/ Folder/ Brochures
  WIN Creative Elevate Silver
  DOO Creative ISB Silver
19.   Booklet (12 pages or more)
  Priyadarshini Trident Greetech Gold
  Black Sheep CVR Foundation Silver
20.   Corporate Identity Kit
  First Show Digital Pouty Pup Gold
  White Branding & Thoughts Taruni Silver
  Special Jury Award- White Branding & Thoughts Hyatt Hyderabad Gachibowli
21.   Packaging
  Janrise Advertising Curry Cut Gold
22.   House Journal/ News Letter
  Arka Advertising Goethe Zentrum Gold
  OTS Advertising GVK Group Silver
23.   Annual Report 2012
  OTS Advertising GVKPIL Gold
  OTS Advertising TajGVK Silver
24. Diaries/Planners 2013
  White Branding & Thoughts MAA TV Gold
25.  Wall Calenders 2013
  DOO Creative United Breweries (Kingfisher) Gold
  Janrise Advertising Pinks n Bloos Silver
26.   Desk Calenders 2013
  White Branding & Thoughts MAA TV Gold
  JWT Mindset Gati Limited Silver
27.   Logo/ Mnemonics
  Janrise Advertising S3 Gold
  Sword Fish OH SO Stoned Silver
28.   Flat/ Dimensional Mailer
  JWT Mindset Dr. Reddy's - Mintop Gold
  White Branding & Thoughts White Branding & Thoughts (self) Silver
29.   Website/ Microsite
  Win Creative Elevate Gold
  Associated Advertising MYK Laticrete Silver
  DOO Creative B P Saraty Silver
  First Show Digital 14 Reels Entertainment Silver
30.   Banner/ Emailer/Rich Media
  Onefit Advertising Self - Onefit Advertising Gold
  Priyadarshini Advertising Novotel Hyderabad Convention Center Silver
31.   Social Engagement
  First Show Digital 14 Reels Entertainment Gold
32.   Virals
  Namesake Productions Narayana Hrudhalaya Hospitals Silver
   Special Jury Award - S Studio WOW- Black is Beautiful  
  Agency of the Year JWT Mindset  
  Integrated campaign of the year Sword Fish Thea Kitchens ( Biryani Blues )
  Best Continuing Campaign JWT Mindset Oakridge International School
  Photograph of the year Janrise Advertising Mulpuri Infra ( Fish n Fish )
  Illustration of the year DOO Creative Sakshi Media Group
  Copywriter of the year  JWT Mindset Govt of AP ( AP Tourism )
  Art director of the year JWT Mindset Shri Shakti Schools( CHIREC )

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