Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children

exchange4media Staff Jun 8, 2021 9:18 AM

The campaign is conceptualized and executed by Wavemaker India

exchange4media Staff Mar 9, 2021 4:59 PM

The campaign highlights the needs and expectations of different women from an equal world

exchange4media Staff Feb 20, 2021 9:03 AM

In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade

exchange4media Staff Feb 17, 2021 10:56 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 17, 2020 8:59 AM

Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes

exchange4media Staff Sep 4, 2020 1:58 PM

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

The film reimagines what it means to 'protect one's sister' in today with social distancing

exchange4media Staff Aug 1, 2020 9:19 AM

Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID

Mandeep Malhotra Jun 16, 2020 8:46 AM

The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu

exchange4media Staff Jun 15, 2020 1:55 PM

In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more

Misbaah Mansuri Jun 15, 2020 8:46 AM

In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times

Misbaah Mansuri Jun 10, 2020 8:44 AM

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

The launch film was conceptualied by Redmi Marketing team along with Momo Media

exchange4media Staff May 31, 2020 4:00 PM

The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes

exchange4media Staff May 19, 2020 10:00 PM

Prior to WPP, O’Keeffe was associated with Saatchi & Saatchi and BBH

exchange4media Staff Apr 30, 2020 2:56 PM

Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing

Sanstuti Nath Apr 28, 2020 8:23 AM

Prior to this, Mehta was the Group Creative Director & Digital Creative Lead at Ogilvy, Mumbai

exchange4media Staff Apr 23, 2020 8:49 AM