Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

IIMCAA has formed 14 juries; winners of Alumni of the Year award and Public Service award to be chosen by Central Committee of IIMCAA

exchange4media Staff Jan 29, 2019 8:27 AM

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra Jul 24, 2018 8:53 AM

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar Apr 23, 2018 8:57 AM

M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

exchange4media Staff Apr 11, 2018 8:50 AM

The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by it

exchange4media Staff Apr 6, 2018 7:28 PM

Having nearly 15 years of experience, Tarun Sinha will head the Advertising Strategy and Operations, build on the team strength, advance the product and platform road map, as well as build OLX’s relationship with advertisers, to establish OLX as a preferred partner for marketers.

exchange4media Staff Mar 8, 2018 12:38 PM

Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.

Ruhail Amin Mar 8, 2018 8:59 AM

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM