adverting
Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not
IIMCAA has formed 14 juries; winners of Alumni of the Year award and Public Service award to be chosen by Central Committee of IIMCAA
exchange4media Staff 29-January-2019
Business leaders discuss what defines brand advocates and how it can be the mantra of success
Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados
M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.
exchange4media Staff 11-April-2018
The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by it
exchange4media Staff 06-April-2018
Having nearly 15 years of experience, Tarun Sinha will head the Advertising Strategy and Operations, build on the team strength, advance the product and platform road map, as well as build OLX’s relationship with advertisers, to establish OLX as a preferred partner for marketers.
exchange4media Staff 08-March-2018
Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.
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The industry grew by barely 10-11 per cent this year on account of demonetisation and GST
Venkata Susmita Biswas 11-December-2017
A total of Rs 24,000 cr is expected to be spent over the two-month period
exchange4media Staff 03-October-2017
Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone
Venkata Susmita Biswas 05-July-2017
Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions
exchange4media Staff 06-May-2017
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions
exchange4media Staff 16-March-2017
The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients
exchange4media Staff 15-March-2017
The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .
exchange4media Staff 14-February-2017
Campaign by Taproot-Dentsu showcases differentiated, convenient digital banking model that leverages the vast network of neighbourhood Airtel retail outlets
exchange4media Staff 04-February-2017
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