adverting

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh 05-June-2019

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 21-May-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

IIMCAA has formed 14 juries; winners of Alumni of the Year award and Public Service award to be chosen by Central Committee of IIMCAA

exchange4media Staff 29-January-2019

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra 24-July-2018

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar 23-April-2018

M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

exchange4media Staff 11-April-2018

The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by it

exchange4media Staff 06-April-2018

Having nearly 15 years of experience, Tarun Sinha will head the Advertising Strategy and Operations, build on the team strength, advance the product and platform road map, as well as build OLX’s relationship with advertisers, to establish OLX as a preferred partner for marketers.

exchange4media Staff 08-March-2018

Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.

Ruhail Amin 08-March-2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Abhinn Shreshtha 06-July-2017

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Venkata Susmita Biswas 05-July-2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Priyanka Mehra 18-May-2017

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions

exchange4media Staff 06-May-2017

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Sarmistha Neogy 04-May-2017

The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions

exchange4media Staff 16-March-2017

The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients

exchange4media Staff 15-March-2017

The candy brand’s new heart-warming ad highlights family love

exchange4media Staff 18-February-2017

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