adverting
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
exchange4media Staff Dec 14, 2021 8:48 AM
Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts
Kanchan Srivastava Nov 8, 2021 8:58 AM
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Sonam Saini Jul 8, 2021 8:55 AM
In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children
exchange4media Staff Jun 8, 2021 9:18 AM
The campaign is conceptualized and executed by Wavemaker India
exchange4media Staff Mar 9, 2021 4:59 PM
The campaign highlights the needs and expectations of different women from an equal world
exchange4media Staff Feb 20, 2021 9:03 AM
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
exchange4media Staff Feb 17, 2021 10:56 AM
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
exchange4media Staff Sep 18, 2020 9:09 AM
e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
exchange4media Staff Sep 17, 2020 8:59 AM
Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes
exchange4media Staff Sep 4, 2020 1:58 PM
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Misbaah Mansuri Aug 12, 2020 8:22 AM
The film reimagines what it means to 'protect one's sister' in today with social distancing
exchange4media Staff Aug 1, 2020 9:19 AM
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Mandeep Malhotra Jun 16, 2020 8:46 AM
The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu
exchange4media Staff Jun 15, 2020 1:55 PM
In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more
Misbaah Mansuri Jun 15, 2020 8:46 AM
In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times
Misbaah Mansuri Jun 10, 2020 8:44 AM
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
exchange4media Staff May 31, 2020 8:00 PM
The launch film was conceptualied by Redmi Marketing team along with Momo Media
exchange4media Staff May 31, 2020 4:00 PM
The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes
exchange4media Staff May 19, 2020 10:00 PM
Prior to WPP, O’Keeffe was associated with Saatchi & Saatchi and BBH
exchange4media Staff Apr 30, 2020 2:56 PM
