adverting
The campaign leveraged location-based analytics to connect digital exposure with physical store visits
e4m Staff Apr 29, 2026 9:57 AM
With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity
Aryendra Khan and Soumya Gawri Sep 1, 2025 9:38 AM
The ASCI Guide to Responsible Advertising and The Responsible Influencing Playbook will be available now in Hindi
e4m Staff Dec 23, 2024 11:23 AM
e4m Blog: In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more
The company witnessed close to one billion customer visits to Amazon.in during its month-long Great Indian Festival sales event
Sohini Ganguly Feb 5, 2024 11:26 AM
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
exchange4media Staff Dec 14, 2021 8:48 AM
Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts
Kanchan Srivastava Nov 8, 2021 8:58 AM
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Sonam Saini Jul 8, 2021 8:55 AM
In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children
exchange4media Staff Jun 8, 2021 9:18 AM
The campaign is conceptualized and executed by Wavemaker India
exchange4media Staff Mar 9, 2021 4:59 PM
The campaign highlights the needs and expectations of different women from an equal world
exchange4media Staff Feb 20, 2021 9:03 AM
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
exchange4media Staff Feb 17, 2021 10:56 AM
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
exchange4media Staff Sep 18, 2020 9:09 AM
e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
exchange4media Staff Sep 17, 2020 8:59 AM
Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes
exchange4media Staff Sep 4, 2020 1:58 PM
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Misbaah Mansuri Aug 12, 2020 8:22 AM
The film reimagines what it means to 'protect one's sister' in today with social distancing
exchange4media Staff Aug 1, 2020 9:19 AM
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Mandeep Malhotra Jun 16, 2020 8:46 AM
The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu
exchange4media Staff Jun 15, 2020 1:55 PM
In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more
Misbaah Mansuri Jun 15, 2020 8:46 AM
In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times
Misbaah Mansuri Jun 10, 2020 8:44 AM
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
exchange4media Staff May 31, 2020 8:00 PM
The launch film was conceptualied by Redmi Marketing team along with Momo Media
exchange4media Staff May 31, 2020 4:00 PM
The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes
exchange4media Staff May 19, 2020 10:00 PM
Prior to WPP, O’Keeffe was associated with Saatchi & Saatchi and BBH
exchange4media Staff Apr 30, 2020 2:56 PM
Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing
Sanstuti Nath Apr 28, 2020 8:23 AM
Prior to this, Mehta was the Group Creative Director & Digital Creative Lead at Ogilvy, Mumbai
exchange4media Staff Apr 23, 2020 8:49 AM
Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group
Sanstuti Nath Apr 5, 2020 3:00 AM
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Sanstuti Nath Mar 25, 2020 8:29 AM
The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks
exchange4media Staff Mar 11, 2020 8:33 AM