Bingo! Mad Angles turns everyday tensions into moments of humour in new campaign

With the world feeling more divided than ever, from big global disputes to the tiny, everyday arguments that sneak into our homes, offices, and friendships, peace can sometimes seem like an impossible goal. Staying true to its irreverent “Har problem ka mmmmmad solution” spirit, Bingo! Mad Angles steps in with a delightfully quirky idea in its latest digital campaign, “Mad for Peace” turning everyday tensions into moments of humour. What better way than a Mad Angle chip to make even the most aggressive person go “MMMMMM” in agreement.

The brand film unfolds across a familiar conflict zone, quick, sharp arguments and disputes that play out everywhere: between news anchors, in neighborhoods, on the global stage and even among friends. Just as tempers peak, Bingo! Mad Angles enters as the unlikely ‘peace negotiator’ making a cheeky offer: in peak moments of contention, simply hand your opposition a pack of Bingo! Mad Angles & watch them go “MMMMMM”.

To amplify this idea beyond the film, Bingo! Mad Angles has partnered with Zepto, inviting users to broker peace the Mad Angles way. As part of the limited-time activation, users can redeem a coupon of up to Rs 20 off to get a pack of Bingo! Mad Angles through Zepto and use it to resolve the maddest of arguments.

Mr. Suresh Chand, VP & Head of Marketing, Snacks Noodles & Pasta, Foods Division, ITC Ltd. said, “Bingo! Mad Angles has always been a brand that looks at life a little differently through a bolder, quirkier lens. Whether it’s our flavours or our humour, we love hopping onto what’s trending and flipping it our way. With ‘Mad for Peace’, we have reimagined the brand thought of “har problem ka mad solution” providing a wacky solution for a very relatable problem that we are all living through”.

Adding to the fun, Saurabh Kulkarni and Shahrukh Irani, Executive Creative Directors, Ogilvy Mumbai said, “The ‘MMMM’ sound is a great brand asset. It conveys yumminess but it can also mean agreement. We put this to good use and the result is absurdity. Because everything we do on Mad Angles has to be MAD.”