The campaign is spread across high footfall catchment areas of North India

exchange4media Staff 16 hours ago

The Hindu?blur=25

The Hindu Group has once again come up with a thought-provoking campaign for World Wildlife Conservation Day (WWCD).

exchange4media Staff 1 day ago

shoma narayanan?blur=25

Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India

Ritika Raj Dec 5, 2022 9:06 AM

Ferrero Rocher?blur=25

#GoldenChristmas is a digital campaign that will be leveraged across social & digital platforms

exchange4media Staff Dec 3, 2022 8:38 AM


The brand says thanks to its retail partners through its latest #YouMakeItHappen camapgin

exchange4media Staff Nov 27, 2022 6:00 PM

Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM


ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way

exchange4media Staff Nov 14, 2022 5:45 PM


On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM


The ‘Palak jhapkao, loan paao!’ campaign is a series of short films

exchange4media Staff Nov 13, 2022 4:00 PM

Century Plyboards?blur=25

Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight

Tanzila Shaikh Nov 11, 2022 8:41 AM


The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

Amazon Pay?blur=25

The second leg of the company's #AbHarDinHuaAasan highlights how digital payments have simplified the way India transacts every day

exchange4media Staff Nov 8, 2022 12:35 PM