Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza 3 hours ago

Sanjay Gupta, Senior VP & Business Head, Wipro Consumer Lighting, talks to exchange4media about product innovations in the smart lighting space, their digital campaigns, marketing strategies & more

Neethu Mohan 3 hours ago

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

The actor kick-started the campaign with a Tweet, sharing the customised #HappyTweets emoji

exchange4media Staff Dec 7, 2019 8:26 AM

Celebrating World Disability Day on December 3, the EQUAL campaign launched on Instagram is conceptualised by Reeta Gupta of The Network

exchange4media Staff Dec 6, 2019 4:02 PM

The current market size of the Indian sanitaryware industry is estimated at Rs 4,800 crore and growing at a steady pace, CAGR 8-10% over FY 2018-21. Brands are investing in advertising to bounce back

Shreshtha Verma Dec 5, 2019 8:58 AM

The state-wide awareness campaign, endorsed by top schools is targeted at educating children on the issue of air pollution and bringing change at the ground level

exchange4media Staff Dec 3, 2019 2:31 PM

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM

Bright Outdoors Media has rolled out the campaign across Mumbai

Anjali Thakur Dec 3, 2019 7:53 AM

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households

exchange4media Staff Dec 2, 2019 8:51 AM

The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week

exchange4media Staff Nov 30, 2019 4:00 PM

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian

exchange4media Staff Nov 30, 2019 9:14 AM

The promotions of the film were through an in-app engagement campaign #DontBeShyAgain and a ‘first-of-its-kind filter’ for users. The campaign clocked more than 550 million views on the platform

exchange4media Staff Nov 29, 2019 5:28 PM

Using a bold new creative approach, the outdoor campaign shows ups, downs, & fluctuations as a way of life at the stock market. The campaign is rolled out across almost 70 cities & towns across India

exchange4media Staff Nov 28, 2019 5:22 PM

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

exchange4media Staff Nov 28, 2019 4:31 PM

With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana

exchange4media Staff Nov 28, 2019 9:16 AM

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy

exchange4media Staff Nov 25, 2019 5:27 PM