The campaign has been conceptualised by WATConsult

exchange4media Staff Aug 10, 2020 4:47 PM

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

exchange4media Staff Aug 8, 2020 4:00 PM

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff Aug 8, 2020 9:10 AM

Chaired by Madhusudan Gopalan, MD & CEO of Indian Subcontinent, P&G, the jury shortlisted 170 of the 500 entries received

exchange4media Staff Aug 8, 2020 8:42 AM

In the new campaign, Nestlé India highlights the diversity of spices that go on to make the iconic Maggi Masala flavour

exchange4media Staff Aug 8, 2020 8:27 AM

With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends

exchange4media Staff Aug 7, 2020 1:14 PM

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

The campaign aims to bring brands directly to consumers during the times of lockdown

exchange4media Staff Aug 1, 2020 2:00 PM

The company has made a series of creatives with #NokJhokBandhan to keep the audience engaged through fun posts, contests, and unboxing videos on Facebook, Instagram, YouTube, and Twitter

exchange4media Staff Jul 28, 2020 12:56 PM

The #Kadakhai campaign to introduce the brand focuses on the evolution of thoughts in the Indian society

exchange4media Staff Jul 27, 2020 4:12 PM

The campaign was carried out across the Delhi-NCR region

exchange4media Staff Jul 24, 2020 5:28 PM

The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

Customers need to take a picture showing a car rear with brake lamps ON, while covering the number plate with a finger heart and post it on their social media account by tagging Hyundai India

exchange4media Staff Jul 23, 2020 12:01 PM

MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more

Simran Sabherwal Jul 22, 2020 6:39 PM

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM