campaign
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
exchange4media Staff 15 hours ago
The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications
exchange4media Staff 1 day ago
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds
exchange4media Staff 1 day ago
Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics
exchange4media Staff 1 day ago
GSK created an online awareness campaign on Quora, gaining good frequency in delivering higher impression and CTR at a good CTV
exchange4media Staff Oct 16, 2020 4:51 PM
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Nafisa Shaheen Oct 16, 2020 9:31 AM
We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more
Nafisa Shaheen Oct 15, 2020 9:11 AM
The ad film features popular digital entertainer Jeeveshu Ahluwalia
exchange4media Staff Oct 14, 2020 2:38 PM
#WFHFace kick-started with social media posts followed by a digital film to tell women that Lacto Calamine for oil-control, can be used even while at home
exchange4media Staff Oct 13, 2020 10:39 AM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM
Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars
exchange4media Staff Oct 12, 2020 2:26 PM
Executed by Mixed Route Juice, the campaign is live on the brand's social media pages
exchange4media Staff Oct 10, 2020 8:24 AM
The campaign will be promoted through print and digital media, including on the Facebook family of apps
exchange4media Staff Oct 8, 2020 3:43 PM
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
Nafisa Shaheen Oct 8, 2020 9:12 AM
The campaign promoting health and hygiene has improved the lives of 14 million people in India through several initiatives
exchange4media Staff Oct 6, 2020 2:11 PM
In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings
exchange4media Staff Oct 6, 2020 10:46 AM
Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach
exchange4media Staff Oct 3, 2020 1:23 PM
