The 360-degree marketing campaign was created by L&K Saatchi & Saatchi

exchange4media Staff 17 hours ago

The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand

exchange4media Staff 17 hours ago

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff 1 day ago

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more

Anjali Thakur Oct 9, 2019 8:42 AM

Collaborates with designer Anupama Dayal for fashion show at India Runway Week

exchange4media Staff Oct 7, 2019 6:00 PM

The Phire Esho campaign has been conceptualised by Wunderman Thompson

exchange4media Staff Oct 7, 2019 4:55 PM

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

The campaign is spread over ten days and will be throwing engaging challenges to users each day

exchange4media Staff Oct 4, 2019 7:50 PM

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

The two-month-long campaign will cover print, radio, digital, social and other channels in five different languages across India

exchange4media Staff Sep 29, 2019 10:00 AM

The campaign will focus on SABIC solutions created from collaborations that enable society to meet the demands of a changing world

exchange4media Staff Sep 26, 2019 5:54 PM

The DSP Mutual Fund video campaign shows how the Bhopal professor, whose dance moves had gone viral, overcame his worries with the help of Dynamic Asset Allocation Funds

exchange4media Staff Sep 26, 2019 9:00 AM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

The Managing Director of Volvo Cars India spoke about the power of TV, millennial consumers, purpose-driven marketing and much more

exchange4media Staff Sep 25, 2019 8:33 AM

We are launching this campaign in seven languages- Gujarati, Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.

exchange4media Staff Sep 24, 2019 3:04 PM

Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts

exchange4media Staff Sep 24, 2019 2:49 PM