Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza 21 hours ago

The campaign focuses on the significant role the government plays in providing a brighter future for the nation and its citizens

exchange4media Staff 2 days ago

Conceptualised by Grapes Digital, the month-long campaign started with teaser posts on April 22nd, followed by the hero video release on May 8th

exchange4media Staff 2 days ago

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff 3 days ago

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 3 days ago

The campaign invites mothers to join Gaana and #DanceTheBluesAway with their kids and share their fun videos while doing so

exchange4media Staff 6 days ago

Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur 1 week ago

The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket

exchange4media Staff 1 week ago

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff 1 week ago

The heart-warming story of Bittu reflects the dreams of many children across the country who wish to attend school and receive quality education

exchange4media Staff 1 week ago

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan 1 week ago

Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since May 6th

exchange4media Staff 1 week ago

Brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan took to Instagram to mark their participation

exchange4media Staff 1 week ago

Over 600 Public Wi-Fi Spots managed by Quantifi to intensify the OTT platform’s brand visibility

exchange4media Staff 1 week ago

The brand has launched a digital film that triggers nostalgia by asking millennial influencers about memories of mothers and how she used coconuts in different ways

exchange4media Staff 1 week ago

The campaign will be supported by an extensive social media campaign

exchange4media Staff 1 week ago

Organised at a pan-India level, a lot of employees of top media agencies took part in this one-of-a-kind campaign

exchange4media Staff 08-May-2019

The campaign which was released a week before Mother’s Day was supported with other communication material apart from the film

exchange4media Staff 07-May-2019

The new advertisement highlights the financial power and independence comes along with being a flight attendant

exchange4media Staff 07-May-2019

The new brand thought underscores the positive role of optimism while starting new journeys.

exchange4media Staff 07-May-2019