Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more

Noel Dsouza Jan 22, 2020 12:33 PM

The key communication of the campaign revolves around how women should embrace their true selves

exchange4media Staff Jan 21, 2020 10:39 AM

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

India’s first visually impaired paragliding pilot Divyanshu is the subject of Colgate’s latest equity campaign, which celebrates everyday heroes

exchange4media Staff Jan 20, 2020 7:31 PM

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

exchange4media Staff Jan 20, 2020 3:43 PM

In this campaign, Bajaj Finance Ltd will offer pocket insurance that covers morning walk accident and gym injuries at the lowest premiums

exchange4media Staff Jan 20, 2020 3:27 PM

Vritti iMedia an OOH player came out with niche brand activations for Sapat Tea during regional festivals

Noel Dsouza Jan 20, 2020 8:57 AM

Conceptualised by FoxyMoron, the campaign has reached over 2 million users so far

exchange4media Staff Jan 19, 2020 10:00 AM

The week-long campaign aims to take customers back to school and refresh what they might have forgotten about Road Safety

exchange4media Staff Jan 18, 2020 4:00 PM

The campaign has been conceptualised by Mirum India

exchange4media Staff Jan 18, 2020 9:19 AM

Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives

exchange4media Staff Jan 18, 2020 8:07 AM

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff Jan 18, 2020 7:57 AM

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image

Noel Dsouza Jan 15, 2020 9:26 AM

The campaign ran across Facebook, Instagram and other social media platforms

exchange4media Staff Jan 14, 2020 7:22 PM

For every candid smile picture captured and shared by consumers, Happydent will contribute Rs 10 towards the education of kids at Smile Foundation

exchange4media Staff Jan 13, 2020 6:18 PM

 In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM

The campaign aims to reward hospitality professionals with special prizes and training programmes to upskill them in their domain

exchange4media Staff Jan 13, 2020 3:19 PM

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM