Godrej's Creamline ad highlights the role of milk in building immunity

The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu

e4m by exchange4media Staff
Updated: Jun 15, 2020 1:55 PM
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Creamline Dairy Products Limited (CDPL), a dairy player in Southern India and a subsidiary of Godrej Agrovet, today launched a television campaign that highlights building immunity of the entire family with milk and milk products.

Milk is an excellent source of protein and it is consumed daily for growth and development of the body as well as to stay fit. Given that building immunity is the need of the hour, the TVC aims to highlight that the goodness of milk and milk products are key to building a healthy immune system.

The TVC is created in Hindi, Tamil and Telugu. Through two simple and effective renditions, it highlights JERSEY's wide range of immunity-building choices apart from the daily glass of milk. Jersey Paneer, Badam Milk, Ghee or delicious Curd enables both to create a great tasting recipe and maintain good health. The TVC will be aired across AP and Telangana.

Speaking about the campaign, Raj Kanwar, CEO, Creamline Dairy Private Ltd. said, “A protein-rich diet is known to help in building immunity and dairy products are an easy and affordable way to add them in our daily diet. Health and wellbeing of the family is a top priority for everyone today. The TVC aims to highlight the wide range of dairy products available under brand Jersey and showcase multiple ways to integrate them as an important source of nutrition in our daily diet for building immunity.”

V Seshagiri Rao, Sr. Partner, R K Swamy BBDO Advertising agency, Hyderabad, said, “Being a preferred dairy brand, especially for mothers, for over 25 years, it was imperative that JERSEY connect meaningfully with its consumers in these trying times. The campaign will help strengthen the brand's diverse range and help build further equity in the health and immunity space, something that will remain a primary consumer concern for the foreseeable future.”

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