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Ritwik Sharma?blur=25

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

inmobi?blur=25

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

fevicol?blur=25

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

Santosh Padhi?blur=25

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Fittr Campaign?blur=25

The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13

exchange4media Staff May 1, 2021 8:22 AM

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

sharechat?blur=25

The platform is running a pilot campaign with the AIADMK and DMK in Tamil Nadu for the state assembly polls

exchange4media Staff Apr 3, 2021 7:57 AM

Gas O fast Campaign?blur=25

Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics

exchange4media Staff Feb 22, 2021 4:06 PM

MIB?blur=25

The Telecom Regulatory Authority of India (TRAI) remains the respondent no. 1

Javed Farooqui Feb 17, 2021 8:41 AM

ASCI?blur=25

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

Aman Gupta?blur=25

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM

BMC announcements on Mumbai OOH hoardings?blur=25

Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards

exchange4media Staff Feb 9, 2021 8:37 AM

DAN?blur=25

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

Kantar-YouTube?blur=25

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM