advertisement
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Aryendra Khan Jun 24, 2026 8:54 AM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
Reporting into the CEO, Punit Goenka, Sandeep Mehrotra will continue to drive the team forward
e4m Staff Mar 25, 2026 8:35 AM
The challenge for brands is not to remove rivalry from sports marketing,it is to ensure that rivalry remains spirited rather than spiteful, writes Vishwanathan
Ganapathy Viswanathan Mar 8, 2026 1:46 PM
A quick dive into the potential impact from a regulatory, revenue and market perspective
Gajendra Upadhyay Feb 9, 2026 10:09 AM
As part of the strategy, Punit Goenka has announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective today
e4m Staff Feb 3, 2026 11:18 AM
Sandeep Mehrotra was previously Head of Advertisement Sales - Network Channels at Culver Max Entertainment
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Aryendra Khan Jan 7, 2026 9:08 AM
Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of long-term brand building and traditional storytelling approaches
Aryendra Khan Dec 17, 2025 8:28 AM
The spot blends Hindi comfort, English confidence, and classic Bollywood music nostalgia to portray AI as a relatable companion
Aryendra Khan Dec 8, 2025 3:21 PM
Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report
e4m Staff Nov 11, 2025 12:39 PM
Once a language of purpose, sustainability messaging now tests credibility, as agencies navigate the delicate balance between impact and impression, purpose and perception
Soumya Gawri Nov 3, 2025 9:34 AM
As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how stories are told in advertising?
Aryendra Khan Oct 29, 2025 9:15 AM
Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows
Pooja Yadav Oct 15, 2025 9:15 AM
Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time
Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM
Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy
Soumya Gawri and Anuja Jain Oct 9, 2025 9:08 AM
From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes
Soumya Gawri Sep 20, 2025 8:10 AM
YouTuber and digital creator Madan Gowri shares why Tamil Nadu is a tough market for celebrity endorsements, the fine line between content and commerce, and more
Shalinee Mishra Sep 17, 2025 1:24 PM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
Despite the passage of two decades, many recent campaigns indicate that advertising continues to rely on dated tropes—often repackaged as progressive narratives
Soumya Gawri Sep 12, 2025 8:35 AM
Advertisement and sales promotion spends rose to Rs 694 crore in FY25, from Rs 652 crore in FY24
e4m Staff May 16, 2025 3:30 PM
The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided by non-resident companies
e4m Staff Mar 24, 2025 6:42 PM
According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, and Harpic Power Plus 10x Advanced topped brand rankings.
e4m Staff Jan 29, 2025 8:51 AM
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
e4m Staff Aug 1, 2024 12:29 PM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The advertising film will be rolled out in the television and digital media space
e4m Staff Nov 23, 2023 11:29 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
exchange4media Staff Oct 24, 2022 8:37 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21
exchange4media Staff Aug 3, 2022 8:31 AM
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Shantanu David Jun 16, 2022 8:13 AM
However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals
exchange4media Staff Jun 6, 2022 5:35 PM
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
exchange4media Staff May 25, 2022 3:01 PM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM