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DB?blur=25

The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback

exchange4media Staff Oct 14, 2021 10:15 AM

olympics?blur=25

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

Gama?blur=25

Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018

exchange4media Staff Aug 2, 2021 8:05 AM

Ritwik Sharma?blur=25

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

inmobi?blur=25

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

fevicol?blur=25

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

Santosh Padhi?blur=25

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Fittr Campaign?blur=25

The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13

exchange4media Staff May 1, 2021 8:22 AM

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

sharechat?blur=25

The platform is running a pilot campaign with the AIADMK and DMK in Tamil Nadu for the state assembly polls

exchange4media Staff Apr 3, 2021 7:57 AM

Gas O fast Campaign?blur=25

Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics

exchange4media Staff Feb 22, 2021 4:06 PM

MIB?blur=25

The Telecom Regulatory Authority of India (TRAI) remains the respondent no. 1

Javed Farooqui Feb 17, 2021 8:41 AM

ASCI?blur=25

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

Aman Gupta?blur=25

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM