Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media

exchange4media Staff Jan 19, 2023 11:28 AM

International Men's Day?blur=25

A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years

Sandhya Raghavan Nov 18, 2022 9:08 AM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21

exchange4media Staff Aug 3, 2022 8:31 AM

Online betting?blur=25

With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts

Shantanu David Jun 16, 2022 8:13 AM

Layer's Shot?blur=25

However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals

exchange4media Staff Jun 6, 2022 5:35 PM

long-format ad?blur=25

HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling

exchange4media Staff May 25, 2022 3:01 PM

Wakefit Campaign?blur=25

The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign

exchange4media Staff May 14, 2022 6:00 PM

Rajkummar Rao?blur=25

Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit

Mansi Sharma Apr 27, 2022 8:53 AM

HT Health Shots & SheThePeople?blur=25

Launching on April 25, the #RightToPleasure campaign will feature interactions with gynecologist Dr Anjali Kumar & sexual health educator Zoya Ali

exchange4media Staff Apr 25, 2022 1:42 PM

Akshay Kumar?blur=25

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM


Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM


The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain

exchange4media Staff Apr 18, 2022 12:41 PM

Rannkaar Campaign?blur=25

The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens

exchange4media Staff Apr 16, 2022 1:00 PM

IPL ads?blur=25

Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

exchange4media Staff Apr 8, 2022 8:36 AM