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Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads

Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM

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The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people

exchange4media Staff Jun 18, 2020 1:21 PM

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The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

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An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ

exchange4media Staff Jun 16, 2020 9:01 AM

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According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

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In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

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The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

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Gujarat CM Vijay Rupani also informed that the dues for April will also be cleared if cash flow to the state remained stable

exchange4media Staff May 6, 2020 11:42 AM

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Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures

Mukesh Gupta Apr 9, 2020 4:59 PM

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The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

Tasmayee Laha Roy Apr 2, 2020 8:54 AM

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Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM

Women's Day?blur=25

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

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We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Ministry of Health and Family Welfare?blur=25

The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020

exchange4media Staff Feb 7, 2020 9:48 AM

Jagran Prakashan?blur=25

The publishers of Dainik Jagran has seen 16% growth in Consolidated Net Profit at Rs 81.61 crore

exchange4media Staff Feb 1, 2020 1:47 PM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

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With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

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The ad conceptualised and executed by VISCOMM 360 Communications is being promoted across ICICI Lombard's social media assets

exchange4media Staff Dec 30, 2019 5:40 PM