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fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Ministry of Health and Family Welfare?blur=25

The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020

exchange4media Staff Feb 7, 2020 9:48 AM

Jagran Prakashan?blur=25

The publishers of Dainik Jagran has seen 16% growth in Consolidated Net Profit at Rs 81.61 crore

exchange4media Staff Feb 1, 2020 1:47 PM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Advertising?blur=25

With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

icici?blur=25

The ad conceptualised and executed by VISCOMM 360 Communications is being promoted across ICICI Lombard's social media assets

exchange4media Staff Dec 30, 2019 5:40 PM

Tata Tea Premium?blur=25

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets

exchange4media Staff Dec 28, 2019 8:12 AM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Cipla e4m?blur=25

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Manoj Adlakha, CEO, American Express Banking Corp?blur=25

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

TAM?blur=25

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

facebook?blur=25

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Modi?blur=25

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Consumer?blur=25

Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

Social Inclusion?blur=25

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

YouTube?blur=25

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Consumer?blur=25

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff Jun 29, 2019 1:54 PM

UFO?blur=25

The average advertisement minutes sold per show per screen stood at 6.85 min for the fourth quarter of 2019 

exchange4media Staff May 22, 2019 12:51 PM

TRAI?blur=25

The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

exchange4media Staff Feb 22, 2019 8:22 AM