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The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Modi

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Consumer

Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

Social Inclusion

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Consumer

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff Jun 29, 2019 1:54 PM

UFO

The average advertisement minutes sold per show per screen stood at 6.85 min for the fourth quarter of 2019 

exchange4media Staff May 22, 2019 12:51 PM

TRAI

The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

exchange4media Staff Feb 22, 2019 8:22 AM

ASCIlogo

In 2018, the AYUSH Ministry received 358 cases pertaining to misleading ads and claims regarding herbal, ayurvedic and other such products

exchange4media Staff Dec 28, 2018 8:37 AM

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman Aug 21, 2018 8:59 AM

The information was highlighted in Minister of State for Information and Broadcasting, Rajyavardhan Rathore's reply to a question in Rajya Sabha pertaining to the rise in misleading advertisements in TV programmes

exchange4media Staff Jul 24, 2018 1:41 PM

The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games

Dolly Mahayan Jul 13, 2018 8:51 AM

The new TVC conveys tells us about repressive gender roles and that there is no place for gender-based power games

Dolly Mahayan Jul 12, 2018 8:20 AM

The best bets from the agency are Good Vibes App, Samsung Technical School – Seema Nagar campaign, and Adidas U17 FIFA Campaign #HeretoCreate

exchange4media Staff Jun 12, 2018 8:49 AM

Ministry of Women and Child Development

The Bill not only seeks to widen the scope of the law to cover newer media and technological advancements, such as the Internet, cable, multimedia messaging, OTT and apps, but to also strengthen those already under its purview.

exchange4media Staff Jun 6, 2018 4:23 PM

On May 30th a hoarding appeared in Residency Road, Bengaluru and what made it stand out was that this one was placed inverted and had stickers of non-payment written on it.

exchange4media Staff May 31, 2018 8:57 AM

The Bureau of Outreach Communication under the ministry said the government spent Rs 2079.87 crore in the electronic media

exchange4media Staff May 15, 2018 8:57 AM

The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM

Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

Dolly Mahayan Apr 9, 2018 8:55 AM