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ad club?blur=25

As part of the offer, members can avail themselves of one more year of membership after they pay for a year

exchange4media Staff Sep 21, 2020 2:46 PM

bandhan bank?blur=25

Three short films reveal the bank's resolution to make others' wishes come true on its 5th anniversary

exchange4media Staff Aug 13, 2020 11:49 AM

newspaper?blur=25

The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies

Tasmayee Laha Roy Jul 29, 2020 8:26 AM

e4m Creative Zone with Pallavi Chakravarty, ECD, Taproot Dentsu?blur=25

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

TV ads?blur=25

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

gender?blur=25

Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads

Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM

Axis ad?blur=25

The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people

exchange4media Staff Jun 18, 2020 1:21 PM

kantar?blur=25

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

cannes lions?blur=25

An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ

exchange4media Staff Jun 16, 2020 9:01 AM

TV ads?blur=25

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

cannes?blur=25

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

ASCI?blur=25

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

newspaper?blur=25

Gujarat CM Vijay Rupani also informed that the dues for April will also be cleared if cash flow to the state remained stable

exchange4media Staff May 6, 2020 11:42 AM

Advertising?blur=25

Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures

Mukesh Gupta Apr 9, 2020 4:59 PM

Facebook?blur=25

The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

Tasmayee Laha Roy Apr 2, 2020 8:54 AM

Bunty?blur=25

Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM

Women's Day?blur=25

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM