Wakefit Campaign?blur=25

The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign

exchange4media Staff May 14, 2022 6:00 PM

Rajkummar Rao?blur=25

Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit

Mansi Sharma Apr 27, 2022 8:53 AM

HT Health Shots & SheThePeople?blur=25

Launching on April 25, the #RightToPleasure campaign will feature interactions with gynecologist Dr Anjali Kumar & sexual health educator Zoya Ali

exchange4media Staff Apr 25, 2022 1:42 PM

Akshay Kumar?blur=25

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM


Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM


The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain

exchange4media Staff Apr 18, 2022 12:41 PM

Rannkaar Campaign?blur=25

The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens

exchange4media Staff Apr 16, 2022 1:00 PM

IPL ads?blur=25

Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

exchange4media Staff Apr 8, 2022 8:36 AM

Ayushmann Khurrana?blur=25

The actor will feature in a series of campaigns for the brand, starting this April

exchange4media Staff Mar 29, 2022 1:42 PM


The campaign features a total of 12 films that target different consumer segments

exchange4media Staff Mar 28, 2022 3:11 PM

Alia Bhatt campaign?blur=25

The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering

exchange4media Staff Mar 28, 2022 1:27 PM

Slice campaign?blur=25

Conceptualized and created by Fatmen, the ad films instill humour by making use of characters in flamboyant attires

exchange4media Staff Mar 28, 2022 1:02 PM


Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25

exchange4media Staff Mar 28, 2022 8:40 AM

Ageas Federal Life Insurance?blur=25

The #FutureFearless campaign is conceptualized and created in partnership with VMLY&R India

exchange4media Staff Mar 21, 2022 2:31 PM

Fraazo campaign?blur=25

The campaign unveils the journey of joy of all the stakeholders involved in the process of procuring to receiving farm-fresh produce from Fraazo

exchange4media Staff Mar 19, 2022 2:00 PM