Hrithik Roshan at 52: From screen icon to brand owner, Bollywood’s ‘Greek God’

Hrithik Roshan, popularly known as Bollywood’s ‘Greek God’, turns 52 today, 10 January 2026, marking over two decades as one of Hindi cinema’s most bankable stars. From his sensational debut in Kaho Naa… Pyaar Hai (2000) to genre-spanning roles in Lakshya, Dhoom 2, Jodhaa Akbar, Zindagi Na Milegi Dobara, Agneepath, War, Vikram Vedha, among others, Hrithik’s filmography has been defined by reinvention rather than volume. He has never chased numbers; instead, he has prioritised longevity.

Over the years, Hrithik has endorsed a diverse range of brands, including Coca-Cola, Bisk Farm, Probus Insurance, Myntra, Arrow, MyFitness, Ferrero Group India, Hero MotoCorp, BeatXP, Burger King, Mobil, Clear, Mountain Dew, Zomato, Beardo, Paragon, Rado, Provogue, Parle Hide & Seek and Reliance Communications, among others.

Despite the scale, Hrithik has largely avoided the trap of overexposure. His brand associations tend to be long-term and carefully aligned with his image, reinforcing credibility rather than chasing short-term visibility. Whether in performance, premium lifestyle or mass-market categories, his positioning has remained consistent, controlled, aspirational and grounded in trust.

Mobil 1

ExxonMobil Lubricants’ ‘Unforgettable Journeys’ campaign brought Hrithik Roshan and his father, filmmaker Rakesh Roshan, together on screen for the first time. Timed with Hrithik completing 25 years in the film industry, the commercial links career longevity with Mobil 1’s performance promise. It also subtly mirrors India’s broader growth story, focusing on experience, evolution and consistency over time.

Rado: 'Reunite' for romantic ad

Swiss watchmaker Rado’s latest campaign featuring Hrithik Roshan and Katrina Kaif leaned into understatement rather than spectacle. Built around the idea of contrast and balance, the film places both actors in parallel visual worlds that are distinct in energy yet connected.

The anchor emblem becomes the unifying force, drawing these opposing paths together. It marks Roshan’s second collaboration with Rado and further cements his positioning in the premium lifestyle space, where restraint often speaks louder than excess.

Ferrero Rocher India

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Ferrero Rocher India’s recent digital film with Roshan took a noticeably softer route. Set during a close-knit year-end gathering, the narrative shifts away from grand festivities to intimate, home-based moments.

Roshan’s arrival subtly anchors the story. Gold accents, warm lighting and quieter frames follow, positioning Ferrero Rocher as part of shared, personal celebrations. The campaign reflects a broader shift in festive communication, where relatability increasingly replaces scale.

Mountain Dew

Mountain Dew returned to familiar territory with its latest campaign starring Hrithik Roshan, directed by Ali Abbas Zafar. Set in a high-adrenaline outdoor environment, the film once again centres on fear, courage and confrontation.

Alongside the campaign, the brand introduced a 400ml PET pack priced at Rs 20, expanding accessibility. The rollout spans television, digital, outdoor and social media, reinforcing Mountain Dew’s long-standing philosophy of ‘Darr Ke Aage Jeet Hai’ with a sharper mass-market push.

Hero MotoCorp

Hero MotoCorp’s Karizma XMR Combat Edition campaign is as much about nostalgia as it is about speed. Roshan, who was the face of the original Karizma in 2003, returns to the brand more than two decades later.

The new film features a cinematic chase through city streets, with Roshan not just leading the action but also lending his voice to a monologue on speed, legacy and the joy of riding. The campaign positions Karizma’s comeback alongside Roshan’s own long-standing association with performance-led branding.

Rakesh Masala

Marking its 50th anniversary, Rakesh Masala appointed Hrithik Roshan as its brand ambassador, pairing his mass appeal with a brand rooted in Indian kitchens since 1975.

The campaign highlights the company’s journey from a regional player to a national FMCG brand, its early adoption of cryogenic grinding technology and its expansion to ten manufacturing units. For Roshan, the association signals a deliberate move into the mass FMCG space without diluting brand credibility.

From brand face to brand owner: The HRX shift

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In 2013, Roshan launched HRX, a fitness and lifestyle brand that quietly redefined celebrity entrepreneurship in India. What began as an activewear line has since expanded into apparel, fitness equipment and nutrition. Today, HRX is valued at around ₹1,000 crore, making it one of the country’s most successful celebrity-owned businesses.

The move marked a shift from endorsement to ownership. HRX did more than add to Roshan’s portfolio; it strengthened his presence in the health, fitness and performance space, an image he had spent years cultivating on screen and through advertising.