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Hrithik Roshan at 52: From screen icon to brand owner, Bollywood’s ‘Greek God’

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Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility

Shalinee Mishra Jan 10, 2026 8:53 AM

Hrithik Roshan turns 50: The Greek God's golden brand journey

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According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, birthday boy Hrithik Roshan's endorsement value is pegged at $48.5 million

e4m Staff Jan 10, 2024 8:48 AM