hrithik-roshan
Twenty-three years after Koi... Mil Gaya, Jaadu is back and apparently not happy about the new alien in the room
e4m Staff Mar 23, 2026 6:57 PM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM
The narrative opens with friends curating an intimate year-end soirée, softly lit with twinkling lights and delicate florals as they bid goodbye to the year gone by
e4m Staff Dec 28, 2025 10:00 AM
To kick off the partnership, Rakesh Masala has launched a new television commercial featuring Hrithik Roshan
The series will be produced by Hrithik Roshan and Eshaan Roshan under their banner HRX Films, a division of FilmKraft Productions
e4m Staff Oct 15, 2025 12:13 PM
Hrithik Roshan was chosen as the face of Own Your Body because his lifestyle mirrors the brand’s philosophy
e4m Staff Sep 24, 2025 11:12 AM
The new Mountain Dew TVC will be amplified through a 360-degree campaign
e4m Staff Sep 10, 2025 11:17 AM
The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals
Aryendra Khan Aug 29, 2025 8:59 AM
The new campaign, ‘Built for Sweat, Designed for Life’ captures the essence of HRX’s vision
e4m Staff Jul 21, 2025 12:30 PM
In this weekly round-up, we look at how some campaigns hit the sweet spot while others failed to score on the vibe check
e4m Staff May 10, 2025 8:51 AM
The latest installment of the ‘Unforgettable Journeys’ campaign focuses on the theme of passion and the pursuit of excellence
Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a core pillar in the business model of tomorrow’s digital entrepreneurs
Sunidhi Vijay Apr 11, 2025 9:05 AM
The campaign, which also features actor Mihir Ahuja, promotes the brand's instant payments, UPI-linked credit card
e4m Staff Mar 29, 2025 11:33 AM
The campaign intends to drive credit card adoption among GenZ, say sources
e4m Staff Mar 22, 2025 7:02 PM
Shot by Tarun Vishwa, Hrithik Roshan’s cover look blends contemporary sophistication with timeless elegance
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
e4m Staff Feb 24, 2025 3:09 PM
Beyond endorsing the brand, Hrithik Roshan has also invested in ‘Kitchens of EatFit’
As Hrithik Roshan celebrates his 50 birthday today, we look at his brand value and advertising journey
Soumya Gawri Jan 10, 2025 10:00 AM
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
e4m Staff Dec 16, 2024 2:20 PM
'Optimistic about our collaboration with The Good Bug,' Hrithik Roshan on the launch
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
e4m Staff Aug 16, 2024 12:40 PM
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The ad has been directed by Abhishek Burman and produced by Morani Media Works
e4m Staff Jun 25, 2024 4:04 PM
Hrithik Roshan will continue as the brand ambassador of the phone brand for the second year in a row
e4m Staff Apr 16, 2024 12:00 PM
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
e4m Staff Mar 14, 2024 12:45 PM
The brand's latest film is a gentle reminder to infuse Valentine's Day celebrations with an exquisite touch of love
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
e4m Staff Jan 23, 2024 4:23 PM
RuPay Prime Volleyball League powered by A23 Season 3 will begin on 15th February 2024
e4m Staff Jan 16, 2024 3:24 PM
According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, birthday boy Hrithik Roshan's endorsement value is pegged at $48.5 million
e4m Staff Jan 10, 2024 8:48 AM
The #LightupyourDiwali campaign aims to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers
Hrithik Roshan explains that the collection is exquisitely designed and crafted
e4m Staff Oct 18, 2023 3:18 PM
The actor features in a new campaign conceptualised by WYP, a Wondrlab company
exchange4media Staff Aug 13, 2023 4:00 PM
The new campaign encourages men to celebrate every occasion and milestone
exchange4media Staff Jul 24, 2023 10:14 AM
This is the 6th year of the brand’ association with the actor
exchange4media Staff Jun 2, 2023 12:15 PM
Mobil had earlier partnered with Roshan’s action thriller ‘Vikram Vedha’
exchange4media Staff May 29, 2023 6:38 PM
The packaged water brand seeks to elevate itself as a brand with this association
exchange4media Staff Mar 20, 2023 2:13 PM
The campaign films show the duo gearing up to perform a never-done-before freefall stunt
exchange4media Staff Feb 26, 2023 10:00 AM
This is the fourth edition of ‘raho ek kadam aage’ campaign
exchange4media Staff Feb 6, 2023 12:44 PM
The brand has forayed into the offline space to establish a better connect with fans of Hrithik and the brand
exchange4media Staff Jan 10, 2023 2:36 PM
From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
exchange4media Staff Jan 10, 2023 8:45 AM