Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff 5 days ago

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan 12-October-2018

Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy

Dolly Mahayan 24-September-2018

Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the film

exchange4media Staff 22-September-2018

As part of the mandate, HOWL will be responsible for building and executing creative and content strategies across their social media assets

exchange4media Staff 05-September-2018

Other successful figures who have been associated with the crusade are Mahendra Singh Dhoni, Mithali Raj, Ajay Devgn and Siddharth Malhotra

exchange4media Staff 09-April-2018

On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while positioning themselves as a trusted fitness advisor

exchange4media Staff 21-March-2018

Signing part of a major expansion plan in which the company aims to have a bigger and wider presence across India

exchange4media Staff 08-March-2018

Afsar Zaidi, Co-Founder & CEO, HRX, who is also the Managing Director of Exceed Entertainment, had a chat with exchange4media on his visions and game plan for HRX to achieve their turnover goal of Rs 500 crores, as well as his plans for Exceed and more

Misbaah Mansuri 23-February-2018

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff 12-October-2017

TIMES NOW will launch with the support of Bobbles Media GmbH DTH and OTT platforms in Europe; Hrithik Roshan celebrates occasion with Team Times Now

exchange4media Staff 08-February-2017

After Jaipur, Radio City will now also play in Ajmer, Udaipur, Kota and Bikaner in Rajasthan

exchange4media Staff 13-December-2016

Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captures the conversations created on social media around them

exchange4media Staff 27-October-2016

S Rajendran, CMO of Acer India talks about Acer’s Back to School campaign that includes a mix of ATL. The brand has touched more than 35 publications, along with the TV campaign which talks about the compelling value proposition and thirdly, digital, which includes both organic and inorganic promotions

Sarmistha Neogy 15-June-2015

Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise

Deepa Balasubramanian 06-October-2014

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff 28-March-2014

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

exchange4media Staff 04-March-2014

The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently

Priyanka Mehra 22-November-2013

The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently

Priyanka Mehra 22-November-2013

To get the maximum out of the association, Del Monte adopted a 360-degree approach & launched blitzkrieg of promotions, contests & co-branded products to maximise reach

exchange4media Staff 14-November-2013