The new brand film highlights what it takes to be a true 'Beardo'

exchange4media Staff Jan 25, 2021 11:37 AM

The brand is currently running campaigns, i#RealKidsOfWHJr and #YoungAchieversOfWHJr, which demonstrate the real-world applications of coding

exchange4media Staff Jan 23, 2021 1:06 PM

The brand is currently running campaigns, i#RealKidsOfWHJr and #YoungAchieversOfWHJr, which demonstrate the real-world applications of coding

exchange4media Staff Jan 23, 2021 10:56 AM

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

The 60s-themed ad film encourages consumers to embrace honesty

exchange4media Staff Dec 29, 2020 1:14 PM

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal

exchange4media Staff Dec 7, 2020 11:19 AM

HOWL Digital fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views

exchange4media Staff Nov 21, 2020 10:05 AM

The campaign will be out on all major print and digital platforms from mid-September

exchange4media Staff Sep 8, 2020 3:04 PM

The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

exchange4media Staff May 4, 2020 5:57 PM

The Siddharth Anand movie will be telecast on March 22 at 12pm

exchange4media Staff Mar 18, 2020 7:33 PM

The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM

The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India

exchange4media Staff Oct 12, 2019 10:55 AM

Celebrating the upcoming TV premiere of Super 30 on Star Gold, September 22, the channel held a series of campaigns called the ‘Super 30 Express’ and ‘Super Fans’

exchange4media Staff Sep 20, 2019 4:31 PM

Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo

exchange4media Staff Jul 24, 2019 6:40 PM

Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career 

Anjali Thakur Jul 12, 2019 8:38 AM

The initiative aims at inspiring fans to follow their passion for dance

exchange4media Staff Jul 11, 2019 3:46 PM

The masala brand has associated with the yet-to-be released film and as part of the deal there will be massive co-branded campaigns on TV, radio and more

exchange4media Staff Jul 10, 2019 5:51 PM

The HRX active collection uses advanced technology to provide comfort and boost endurance levels during workouts with special product features such as Rapid Dry technology

exchange4media Staff Jun 3, 2019 4:41 PM