The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

exchange4media Staff May 4, 2020 5:57 PM

The Siddharth Anand movie will be telecast on March 22 at 12pm

exchange4media Staff Mar 18, 2020 7:33 PM

The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM

The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India

exchange4media Staff Oct 12, 2019 10:55 AM

Celebrating the upcoming TV premiere of Super 30 on Star Gold, September 22, the channel held a series of campaigns called the ‘Super 30 Express’ and ‘Super Fans’

exchange4media Staff Sep 20, 2019 4:31 PM

Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo

exchange4media Staff Jul 24, 2019 6:40 PM

Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career 

Anjali Thakur Jul 12, 2019 8:38 AM

The initiative aims at inspiring fans to follow their passion for dance

exchange4media Staff Jul 11, 2019 3:46 PM

The masala brand has associated with the yet-to-be released film and as part of the deal there will be massive co-branded campaigns on TV, radio and more

exchange4media Staff Jul 10, 2019 5:51 PM

The HRX active collection uses advanced technology to provide comfort and boost endurance levels during workouts with special product features such as Rapid Dry technology

exchange4media Staff Jun 3, 2019 4:41 PM

The movie has been distributed internationally by B4U Motion Pictures Release

exchange4media Staff May 14, 2019 2:23 PM

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy Apr 2, 2019 9:00 AM

Brand ambassador Hrithik Roshan features in film celebrating the journey of Gerrari Offroaders - Gurmeet Virdi and Kirpal Singh Tung

exchange4media Staff Mar 5, 2019 2:24 PM

Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand

exchange4media Staff Mar 4, 2019 1:51 PM

Ascent Meditech Limited achieves a first for medical devices sector as it gets actor to unveil campaign ‘An Aid for a New Life’ 

exchange4media Staff Jan 25, 2019 4:03 PM

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff Jan 10, 2019 8:39 AM

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan Oct 12, 2018 8:54 AM

Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy

Dolly Mahayan Sep 24, 2018 8:59 AM

Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the film

exchange4media Staff Sep 22, 2018 8:58 AM