Hrithik Roshan and HRX team up with The Good Bug to launch probiotic formula

Gut health brand The Good Bug has collaborated with HRX, a fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, to introduce a probiotic formula, designed to promote weight management with its clinically researched, gut-targeted probiotic strains.

Keshav Biyani, co-founder of the Good Bug, said, “Our flagship probiotic, Metabolically Lean, has received incredible customer love, inspiring us to continually innovate. With extensive global R&D, we've worked relentlessly to develop a ground breaking supercharged formula to make an even greater impact. We're excited to partner with HRX in this launch, who share our passion for health and wellness.”

Hrithik Roshan on this launch said, “We at HRX are optimistic about our collaboration with The Good Bug, especially after I personally have experienced the benefits of the products on myself & my family over the last year. Through this launch, we aim to bring a holistic approach to fitness, and make advanced scientific solutions accessible.”

Affordably priced at Rs. 499, The Good Bug Metabolically Lean Supercharged Edition makes weight management accessible to everyone, encouraging people from all walks of life to prioritise their metabolic health.

This product launch follows The Good Bug’s recent success in raising $3.5 million (approximately INR 30 crore) in a Series A extension round, supported by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala and Fireside Ventures. This investment strengthens The Good Bug’s mission to democratise gut health and solidifies its position as a category creator and leader, ensuring its impact reaches individuals throughout India.

“At The Good Bug, we believe in gut health as the foundation of overall wellness, and we will continuously endeavour to support individuals to take charge of their health with science-backed, affordable solutions. Our campaign with HRX underscores that every small step is a powerful move toward a healthier, happier self,” adds Prabhu Karthikeyan, co-founder, The Good Bug.

“At HRX, we’re committed to providing a holistic lifestyle approach for people to prioritize their overall health. Our partnership with The Good Bug is a natural extension of this mission, aligning perfectly with our goal to offer impactful, science-backed solutions for healthier living. This launch marks a significant step forward in our brand’s journey that aims to transform lives across India."- Afsar Zaidi, Co-Founder of HRX.

The Good Bug Metabolically Lean Supercharged Edition offers a holistic approach to weight management, blending advanced probiotic science with affordability to provide visible, long-term results. This product embodies the shared commitment of The Good Bug and HRX to promote better wellbeing, inspiring everyone to adopt meaningful and lasting changes.