hrx-by-hrithik-roshan

HRX onboards Triptii Dimri as its female brand ambassador

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The new campaign, ‘Built for Sweat, Designed for Life’ captures the essence of HRX’s vision

e4m Staff Jul 21, 2025 12:30 PM

Hrithik Roshan and HRX team up with The Good Bug to launch probiotic formula

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'Optimistic about our collaboration with The Good Bug,' Hrithik Roshan on the launch

e4m Staff Nov 7, 2024 2:24 PM

Hrithik Roshan marks birthday with launch of first HRX offline store in Bangalore

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The brand has forayed into the offline space to establish a better connect with fans of Hrithik and the brand

exchange4media Staff Jan 10, 2023 2:36 PM

'HRX will explore offline retail opportunities after the pandemic'

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HRX's Co-founder & CEO Afsar Zaidi and Head Marketing & Operations Pallavi Barman discuss the brand's foray into bespoke range of fitness equipment

Mansi Sharma Jun 4, 2021 9:01 AM

What’s the secret to Hrithik Roshan’s efficacious brand affinity?

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The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

HRX’s first brand film shines spotlight on 'everyday athletes'

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HOWL Digital fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views

exchange4media Staff Nov 21, 2020 10:05 AM