Casagrand appoints Hrithik Roshan as face of its luxury project - Casagrand Mercury

Casagrand, South India-based real estate developer, has unveiled a captivating new television commercial (TVC) featuring actor Hrithik Roshan. The company has roped in Roshan for the campaign, titled “Taking Luxury to New Heights”. Casagrand plans to further scale this campaign with a 360-degree, integrated approach by featuring the TV commercial across prints, advertisements, and digital integrations.

“At the heart of the campaign is Hrithik Roshan, an icon of sophistication, excellence, and aspiration. His presence seamlessly aligns with the brand’s vision, reinforcing the essence of Casagrand Mercury that is breathtaking, and larger than life. The TVC blends compelling storytelling with high-end aesthetics, creating an emotionally resonant narrative that positions the project as the ultimate symbol of luxury and exclusivity. With Hrithik Roshan fore fronting the campaign, the TVC not only highlights Casagrand Mercury’s architectural brilliance but also inspires homebuyers to envision a lifestyle that transcends the ordinary,” stated a press reelase.

Speaking about the campaign, Vimesh P, Senior Vice-President of Marketing, Casagrand, said, “Luxury isn’t just about ownership. It’s about vision, ambition, and the way you experience life. Casagrand Mercury isn’t another high-rise; it’s a landmark that reshapes Chennai’s skyline with scale, sophistication, and world-class living. Hrithik Roshan is the perfect embodiment of this ethos - pushing boundaries, setting new standards, and redefining excellence. This isn’t just a residence; it’s a statement. And with this partnership, we’re not just building homes, we’re shaping the future of urban living.”