real-estate
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Six developers break down where the digital journey loses potential buyers, as rising acquisition costs put greater pressure on lead quality and conversion
Sandhi Sarun Sep 28, 2026 9:42 AM
She previously served as Head of Marketing - Growth and Retention at Games24x7
e4m Staff Sep 24, 2026 11:02 AM
He most recently served as Senior Manager - Marketing at Gera Developments
Prior to this, Dabral was Region Head - Sales, North at Aditya Birla Real Estate
She stepped into the new role after a four-year stint with Shapoorji Pallonji Real Estate
Jaipuria was with the media network for 10 years as Editor - Finance and Economic Policy
e4m Staff Sep 8, 2026 10:30 AM
Shrivastava's role will encompass strengthening sales performance, improving productivity and conversion, deepening customer and channel relationships and more
e4m Staff Aug 26, 2026 7:09 PM
He joins KPDL from Alpha Alternatives, where he was Senior Partner leading Strategic Partnerships and Real Estate Investing
e4m Staff Aug 20, 2026 1:18 PM
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
Ritu Kant Ojha Aug 15, 2026 2:14 PM
In his expanded role, Anurag will oversee marketing and corporate communication, with a focus on brand positioning, media relations, digital communication and stakeholder engagement
e4m Staff Aug 10, 2026 5:38 PM
Prior to this, Dass was Lead Platform Marketing (B2C Business) at UltraTech Cement
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
Bhattacharjee joins Origen Realty from Reach Group where he was Vice President-Marketing
e4m Staff Jul 20, 2026 2:59 PM
Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
As per reports, the funding will take the Gurugram-based company’s value to more than $1 billion
Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
e4m Staff Jun 25, 2026 8:05 AM
He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead
e4m Staff Jun 10, 2026 2:56 PM
Prior to this, Balakumar Chandrasekaran was Head of Marketing at Reliance Centro for nearly 5 years
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Shripad Kulkarni May 12, 2026 8:33 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
Swapnil Lal has earlier led media strategy and corporate branding at Lodha Group
e4m Staff Mar 28, 2026 9:14 AM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
While real estate was the largest advertising category on radio last year at Rs 393 crore, auto sector’s ad spends on radio rose 13 per cent in 2025 to Rs 299 crore
Chehneet Kaur Mar 13, 2026 9:11 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
Before joining Emaar India, Rahul Taneja worked at M3M India Private Limited
e4m Staff Feb 26, 2026 1:00 PM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
Bobby Kuramdas has previously held senior leadership roles at Prime Developments, Conscient Infrastructure, Kingfisher Airlines, among others
e4m Staff Feb 16, 2026 11:49 AM
The partnership will extend across stadium branding, fan engagement zones, and integrated digital campaigns throughout the season
e4m Staff Feb 13, 2026 3:49 PM
Experts say the medium remains unmatched for scale, trust and mass storytelling — particularly in semi-urban and rural markets where household purchase decisions dominate
Aditi Gupta Feb 5, 2026 8:39 AM
As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing
Anuja Jain Jan 29, 2026 8:33 AM
Prior to joining Mayfair Housing, Nagpal was associated with Dosti Realty Ltd
e4m Staff Dec 18, 2025 4:33 PM
Shaikh has in the past worked with M3M India Pvt. Ltd., Mantra Properties DPL, Solitaire Group, and Kolte-Patil Developers Ltd
Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies
Sunidhi Vijay Nov 25, 2025 9:15 AM
Previously, she has held senior positions at BPTP Ltd. and Fitternity.com
e4m Staff Oct 29, 2025 3:35 PM
Prior to joining G Square Housing, he served as Senior Vice President at Casagrand
e4m Staff Oct 14, 2025 3:32 PM
Logan brings with him three decades of global leadership experience across Asia, Europe, and Australia
e4m Staff Oct 7, 2025 11:43 AM