Under the alliance, SDA will help the company create a strong brand positioning with effective digital communication

exchange4media Staff Apr 30, 2021 5:34 PM

With 10,000 desks & 7 lakh sq ft sold, WeWork remains committed to supporting the growth of the flexible workspace

exchange4media Staff Apr 12, 2021 3:35 PM

The PR firm will be responsible for managing media & communication strategies for the realty brand

exchange4media Staff Mar 12, 2021 12:32 PM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

Media outlets speculate that the building could fetch the company around $2.9 billion

exchange4media Staff Jan 21, 2021 12:22 PM

Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and vivacious team

exchange4media Staff Jan 5, 2021 1:52 PM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season

Nafisa Shaheen Nov 23, 2020 9:03 AM

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm

Ritika Raj Nov 12, 2020 9:33 AM

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year

Simran Sabherwal Nov 3, 2020 9:09 AM

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence

exchange4media Staff Oct 29, 2020 5:17 PM

Three brands out of top five advertisers in the period were from auto sector

exchange4media Staff Oct 16, 2020 8:51 AM

The film was conceived by Network Advertising and entirely self-shot by real families in locked-down homes across Mumbai, Bengaluru and Bhopal

exchange4media Staff Jun 6, 2020 9:10 AM

The ad is a part of Lodha's recent Apna Ghar Apna Desh campaign

exchange4media Staff Jun 6, 2020 9:07 AM

The ‘Ghar pe Rehkar Ghar ko Dekha’ film highlights things we aspire for in our dream home and how staying at home during lockdown made us connect with our dream abode

exchange4media Staff May 18, 2020 4:45 PM

Conceptualised and created by BlueBot films, the cross-media ad campaign has been launched in Bangalore, Pune, Mumbai, Chennai, Hyderabad and Delhi-NCR

exchange4media Staff Mar 2, 2020 4:20 PM

The campaign will be rolled out on digital, print and OOH media

exchange4media Staff Feb 2, 2020 10:00 AM

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move

Anjali Thakur Dec 4, 2019 9:19 AM

The summit saw participation from the retail fraternity and retail service providers from areas such as retail design, digital solutions, visual merchandising, shopfitting, real estate and technology

exchange4media Staff Nov 27, 2019 1:36 PM

In addition to cinema advertising, the film will also be promoted across social media, lifestyle and news platforms over the next six months

exchange4media Staff Nov 15, 2019 3:59 PM