real-estate

The very first interactive digital campaign in the real estate space, #AWonderfulWorld allows users to engage with the actual content of the videos

exchange4media Staff 07-January-2019

The campaign video shows how an NRI parent can help his child resonate with his home country in a meaningful way while not compromising on his lifestyle

exchange4media Staff 24-December-2018

The venture marks another milestone in digital initiative of Mathrubhumi

exchange4media Staff 14-September-2018

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Madhuwanti Saha 08-August-2018

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Neeraj Chaturvedi 18-September-2017

Yadav to drive the firm's thrust for high-tech enabled online residential brokerage

exchange4media Staff 04-July-2017

The new regulation has forced real estate players to adopt a cautious stance and most of them have cut down on ad spends in a big way

Ruhail Amin 12-June-2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha 29-May-2017

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

exchange4media Staff 21-February-2017

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ruhail Amin 01-December-2016

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta 30-November-2016

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

exchange4media Staff 23-November-2016

Jain is an industry veteran with over 14 years of experience in the technology and digital domains in India and the US

exchange4media Staff 18-August-2016

Simplify360 took a look at how real estate brands have been performing on social media. Tata Value Homes and Tata Housing acquired the second and the third positions

exchange4media Staff 28-February-2015

The channel will target affluent, educated audiences primarily in the metros. The channel is being distributed across large MSO platforms in the western region of India

exchange4media Staff 14-January-2015

Analysis includes top real estate developers for both residential and commercial projects in major cities like Mumbai, Delhi NCR, Bangalore, Chennai, Pune, Hyderabad and Kolkata

exchange4media Staff 10-October-2014

'Tracking the Recovery' will take a granular look at the troubled real estate sector and aims to follow up with a review on other sectors such as power, roads and infrastructure, ports, aviation, among others, says Mini Menon, Executive Editor, Bloomberg TV India

Collin Furtado 28-August-2014

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian 05-August-2014

Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar feels digitised property ads can help realtors achieve maximum reach

exchange4media Staff 12-July-2014