Hrithik Roshan turns 49: Ads of the 'Greek God' in 2022

Hrithik Roshan is celebrating his 49th birthday this year. Frequently called the "Greek God of Bollywood" by the media, Hrithik is counted among the most bankable Bollywood actors with equal prowess in dancing, acting and action. His six Filmfares are testimony.

He has graced the silver screen for over two decades, delivering some of the most memorable hits known to Bollywood. Viren Razdan, MD of Brand-nomics says, “Hrithik had an unprecedented debut a couple of years ago with Kaho na Pyar hai. A new superstar was born and people were writing obituaries of the Khans. He hit the scale very high and became a rage in no time."

Hrithik's skills on the silver screen aside, the green-eyed actor is also the blue-eyed boy for several brands. According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, he is ranked 10 on the Celebrity Brand Valuation - Index with his brand worth and endorsement value pegged at $48.5 million.

Some of the brands which Hrithik endorses are Mountain Dew, Burger King, Zomato, CureFit, Hero Honda, Ferrero Rocher, Rummy circle, Rado, Zebronics, Tata Tigor, Coca cola, White Hat jr. and many more. He started his own clothing and accessories brand HRX in 2013. Recently, Bisk Farm has roped him as brand ambassador for its Googly Biscuits.

In 2022, Hrithik Roshan was indulged in a controversy related to a Zomato ad, which was withdrawn by the brand after a huge backlash. However, this controversy doesn’t seem to affect the ‘Hrithik Roshan’ brand. “He has stabilised into a respectable classy actor. His HRX brand has a good following but his own beautiful spunk has matured rapidly. His maturity as an actor has perhaps aged his pizzaz," Razdan added.

On his birthday, let’s take a look at some of Hrithik's ads in 2022.

Beardo


Known for his rugged masculine looks, Hrithik became an easy choice for men's grooming brand Beardo as their brand ambassador. The Vikram Vedha actor starred in a digital film for the brand this year, extolling the virtues of "Hairy Masculinity" and why it should be celebrated.

Bisk Farm


The actor was roped in as the brand ambassador by Bisk Farm from the house of SAJ Food to represent its Googly range of biscuit. The ad came out in December 2022 and showcased Hrithik's inimitable dance skills. The brand also launched the #GooglyTwister campaign, inviting social media users to match steps with Hrithik and his "Googly Twister" move.

Burger King


Hrithik's most memorable association this year has been with Burger King. He was a part of the brand's “ambush marketing” campaign to promote the Rs 50 Stunner Menu. The brand released 20-second Instagram ads where Hrithik is seen stepping out of his vanity van, posing for the paps. Behind him, two men strategically held up a huge Burger King board slyly, taking it down the second the actor turned around. The clip looked so realistic, that unsuspecting netizens criticised the brand for seemingly taking advantage of the star. But later it was revealed that Hrithik was in the know and it was just business as usual for the two parties. There was also a mock acknowledgement by the brand, justifying why it had to resort to "jugaad."

Ferrero Rocher


"The Roshans love Rocher," claims Hrithik in this Christmas ad for the Italian confectionery brand Ferrero Rocher, which has a big fan following in India. The digital film opens with Hrithik talking about his family's love for Christmas and their unique ways of celebrating it with gifts. The film was released ahead of the festival to establish Ferrero Rocher as a perfect gift for loved ones.

Hrithik also starred in the confectionery brand's Diwali ad back in October this year. 

Probus


Hrithik was brought in as a brand ambassador for the insurance company Probus in December 2022. The actor starred in two digital ads for Probus' ‘Aapka Saathi, Aapka Saarthi’ campaign. The poignant ads feature Hrithik advising various characters about choosing Probus as an insurance partner. "We signed Hrithik to demonstrate the trust, dynamism and values of our brand," said Rakesh Goyal – Managing Director, Probus about the association.

Simpolo

Ceramic brand Simpolo onboarded the actor as its brand ambassador in September this year. "His elegant, classy and versatile persona fits Simpolo’s vision perfectly and his association with the brand has definitely boosted its impression in the market," said the brand about the actor. The TVC for the brand's "Dekhte Reh Jaoge" proposition showcases Hrithik's effortless comic timings.

Zomato

Hrithik's association with Zomato has been fraught with controversies, especially the brand's "Mann Kiya" campaign. The ad where he ordered a thali from "Mahakal" drew ire from the priests of Mahakal temple. The TVC was then remade with any references to the deity removed. Despite the controversies, the ad is quite on-brand for Zomato's quirky style and Hrithik delivers a subtle yet hilarious performance.

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