Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad

exchange4media Staff 18 hours ago

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

exchange4media Staff Feb 21, 2020 2:35 PM

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

The agency saw a 24% jump in revenue in FY19 when compared to the previous financial year

Misbaah Mansuri Dec 11, 2019 9:05 AM

The idea conceptualised by advertising agency Buzzman, adds a humorous twist to artist Maurizio Cattelan's exhibit of a banana duct-taped to a wall

exchange4media Staff Dec 10, 2019 8:04 PM

Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’

exchange4media Staff Nov 29, 2019 11:25 AM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Burger King has been winning the internet and hearts of people for the gesture. Will this applause add value to the brand?

Nafisa Shaheen Sep 27, 2019 8:47 AM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper

exchange4media Staff Mar 25, 2019 7:05 PM

As part of the collaboration, Mumbai Indians will sport Burger King logo on their outfit

exchange4media Staff Mar 25, 2019 11:45 AM

Google will launch the Google Creative Campus at the festival to improve diversity and representation in the creative industries

exchange4media Staff May 4, 2018 8:56 AM

Cricket fans can avail special discounts on various food orders with the 51-day long food festival

exchange4media Staff Apr 11, 2018 5:40 PM

It re-created the acclaimed Whopper boxes to flirt to with unsuspecting singles

exchange4media Staff Feb 19, 2018 1:55 PM

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

exchange4media Staff Sep 20, 2017 11:29 AM

The agency will be handling the launch communication for its signature product, 'The Whopper' in the Indian market

exchange4media Staff May 9, 2017 7:57 AM

The award honors the global restaurant brand's world-class creative communications

exchange4media Staff Mar 17, 2017 8:08 AM

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh Jun 10, 2015 8:09 AM