Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

exchange4media Staff Feb 21, 2020 2:35 PM

Mehta, MD, Eco Signs on the 10th edition of the e4m NEONS OOH Conference & Awards will shed some light and dispel myths on what truly counts as "eco-friendly" in advertising

exchange4media Staff Feb 21, 2020 12:35 PM

World Wide Open is Reliance Entertainment’s in-house digital movie marketing and media buying arm

exchange4media Staff Feb 21, 2020 12:26 PM

Among other speakers, David Droga, Founder and Creative Chairman, Droga5, and The New York Times' Chief Marketing Officer David Rubin will reflect on their creative partnership

exchange4media Staff Feb 21, 2020 11:47 AM

Shah has been with the B4U family for the past 10 years

exchange4media Staff Feb 21, 2020 11:28 AM

Madchatter will work on showcasing the work being done by Blink while managing the overall communications for the agency

exchange4media Staff Feb 21, 2020 10:59 AM

Arumugam stepped down as Head of Revenue at Hotstar in December 2019

exchange4media Staff Feb 21, 2020 10:38 AM

IBS Hyderabad now joins the exclusive league comprising less than 5% of business schools globally that are accredited by AACSB

exchange4media Staff Feb 21, 2020 10:25 AM

Byju Raveendran, Founder & CEO of BYJU’s, took home the award for revolutionising the edu-tech industry

exchange4media Staff Feb 21, 2020 8:48 AM

Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends

Tasmayee Laha Roy Feb 21, 2020 8:43 AM

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

Siddiqui, the VP of marketing at iBall, shared insights into the tech-accessory brand’s latest OOH campaign and staying relevant in the age of digital

exchange4media Staff Feb 21, 2020 8:19 AM

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

In a fireside chat with Dr Annurag Batra, IMPACT Person of the Year winner, Raveendran, Founder & CEO of BYJU'S, talks about why the company’s advertising has struck the right chord among the masses

exchange4media Staff Feb 21, 2020 8:17 AM

The media company has said its domestic advertising revenue was affected by significant declines in political advertising compared with the prior-year quarter

exchange4media Staff Feb 21, 2020 8:10 AM